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Director of Product Marketing (AI & Intelligent GTM)

TripleLiftNew York, New York, United States
On-site Full-time $160K/yr - $200K/yr

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Experience Level

Senior Level Manager

Qualifications

What You’ll OwnAI Product Positioning & Messaging- Lead the positioning for AI-driven capabilities, including predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.- Convert technical capabilities into clear business value.- Create differentiated messaging compared to traditional platforms and point solutions. AI GTM Strategy & Launch Leadership- Manage the end-to-end go-to-market strategy for AI-led launches.- Define Ideal Customer Profile (ICP), use cases, buyer personas, and packaging strategy.- Align product launches with quarterly pipeline goals across different regions. Revenue Alignment & Collaboration- Collaborate with Sales and Marketing teams to ensure successful product adoption and performance.

About the job

About TripleLift

At TripleLift, we are dedicated to transforming digital advertising by providing stunning creative solutions, partnering with quality publishers, leveraging actionable data, and implementing smart targeting strategies. Our platform facilitates over 1 trillion monthly ad transactions, empowering publishers and platforms to effectively monetize their offerings. Our advanced technology connects the world's leading brands with their target audiences across various formats, including online video, connected television, display, and native ads. Clients choose us for our innovative solutions, premium ad formats, and the commitment of our expert team to enhance their performance.

As a proud member of the Vista Equity Partners portfolio and NMSDC certified, we are committed to fostering economic inclusion and supporting diverse spending goals. Discover how TripleLift is elevating the programmatic ecosystem at triplelift.com.

Role Overview

TripleLift is transitioning from a media platform to an intelligence-driven growth engine. As AI continues to innovate how brands strategize, purchase, optimize, and assess media, we are integrating intelligence into all aspects of creative, curation, targeting, activation, and measurement.

We are seeking a Director of Product Marketing to spearhead the market introduction of our AI-powered products.

This pivotal role involves defining the positioning, packaging, and go-to-market strategy for our AI-driven solutions across CTV, video, native, retail media, and emerging formats. The successful candidate will distill complex machine learning, predictive models, and automation capabilities into tangible business outcomes for brands, agencies, and publishers.

This is a high-stakes, revenue-generating position at the nexus of Product, Sales, and Marketing.

About TripleLift

TripleLift is an innovative advertising platform that enhances digital advertising through exceptional creative solutions, strategic partnerships with quality publishers, and data-driven insights. Our mission is to connect brands with their audiences effectively across multiple digital formats, ensuring optimal monetization and performance for our clients.

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