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Director of Product Marketing

Otter.aiMountain View, CA; San Francisco, CA
On-site Full-time $200K/yr - $240K/yr

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Experience Level

Senior Level Manager

Qualifications

Your ImpactDefine the story that sells: Craft clear and compelling messaging, proof points, and use-case narratives that highlight Otter's value. Run experiments that drive scale: Collaborate with Sales and Demand Generation to test and refine messaging, offers, and content. Equip Sales to win: Develop talk tracks, battlecards, presentation decks, and plays that enhance win rates and shorten sales cycles. Lead product launches: Oversee GTM strategy, readiness, and execution for major releases, with well-defined goals and timelines. Establish a predictable launch rhythm: Manage quarterly release communications and ensure internal/external readiness across teams. Turn insights into strategy: Conduct Voice of the Customer (VOC), market, and competitive research to refine positioning and product narratives. Create high-impact content: Generate websites, one-pagers, case studies, webinars, and thought leadership pieces that advance buyer journeys. Accelerate lifecycle growth: Collaborate with Product and Customer Success to enhance activation, retention, and expansion through lifecycle messaging. Measure what matters: Define KPIs, create dashboards, and translate performance insights into actionable recommendations. Connect the organization: Align Product, Sales, Marketing, and Customer Success teams around a unified narrative and coordinated efforts. Own win/loss and field feedback: Analyze reasons behind wins and losses to refine messaging and roadmap initiatives.

About the job

The Opportunity

Join us at Otter.ai as our new Director of Product Marketing! In this pivotal role, you will be responsible for defining our Ideal Customer Profile (ICP), shaping our positioning and messaging, and spearheading product launches alongside our go-to-market (GTM) strategy. You will develop essential content and training materials that empower our Sales team to succeed and enhance customer adoption.

This hands-on, collaborative position requires you to work closely with cross-functional teams including Sales, Product, Customer Success, and Demand Generation, transforming customer and market insights into actionable experiments that drive acquisition, activation, retention, and expansion.

If you're a seasoned product marketer who is adept at creating impactful content and can operate independently while knowing when to escalate, this role is a perfect fit for you. Your contributions will be vital in driving our growth, equipping our field teams, and increasing product usage and adoption.

About Otter.ai

Otter.ai is a leading provider of real-time transcription services, utilizing advanced AI technology to enhance communication and collaboration across various sectors. Our innovative solutions are designed to help teams streamline their workflows and achieve greater productivity.

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