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Director of Product Marketing

Remote Full-time $180K/yr - $180K/yr

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Experience Level

Senior Level Manager

Qualifications

Key Responsibilities: Define and execute the global product marketing strategy, including value propositions, messaging, customer benefits, and competitive differentiation. Lead global product launches, announcements, and marketing campaigns. Deliver presentations at executive briefings and represent the company at industry events. Drive sales enablement by creating sales playbooks, presentations, and tools. Produce corporate press materials and industry analyst briefing presentations, alongside generating content for press releases and articles. Plan, create, and publish diverse content, including eBooks, website content, blogs, and social media material. Engage with media, press, and analysts through presentations and discussions. Develop partner guides, newsletters, and how-to sell materials. Formulate webinar strategies and collaborate on the creation of industry and vertical briefs. Work closely with Product Management on sales and partner enablement content. Oversee the creation of compelling sales presentations and materials for business decision-makers. Generate solution briefs, white papers, and targeted content for sales funnels. Craft storyboards and scripts for corporate videos. Identify and implement unique messaging strategies that differentiate our offerings.

About the job

RapidFort Inc. is hiring a Director of Product Marketing to guide the company’s global product marketing strategy. This fully remote role centers on building and executing campaigns that support sales enablement, drive awareness, generate demand, and highlight competitive strengths.

Role overview

The Director of Product Marketing works closely with teams across sales, product management, technical marketing, and engineering. Collaboration also extends to global partners and customers. The goal: deliver product marketing initiatives on time and with measurable impact.

Key responsibilities

  • Develop and implement product marketing strategies worldwide
  • Coordinate with internal teams and external partners to meet business objectives
  • Support sales enablement and demand generation efforts
  • Lead awareness campaigns and competitive positioning

Reporting structure

This position reports directly to the Chief Marketing Officer (CMO).

About RapidFort Inc.

RapidFort Inc. is a dynamic and rapidly growing company at the forefront of innovation in product marketing, dedicated to delivering exceptional value to our customers and partners. We foster a high-energy environment where creativity and collaboration thrive, pushing the boundaries of what is possible in the market.

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