About the job
LoopMe seeks a Director of Product Marketing to lead product marketing strategy across its core ad-tech solutions. Based in New York, this role shapes how products are positioned in the market and ensures commercial teams are set up for success. LoopMe’s technology connects advertisers and publishers, with a focus on digital and mobile app advertising. The recent acquisition of Chartboost has expanded the company’s global reach and platform capabilities.
Role overview
This position takes ownership of go-to-market strategy for key products and initiatives. Collaboration with Product, Sales, and Marketing leadership is central to aligning priorities and driving revenue. A strong understanding of the AdTech ecosystem is required, along with the ability to turn market trends, customer needs, and product updates into clear messaging and actionable plans. The role blends strategic thinking with hands-on execution, balancing high-level narrative work with practical support for sales and marketing teams.
What you will do
- Refine global positioning and messaging for PurchaseLoop, Measurement, and Marketplace solutions
- Develop go-to-market strategies for major launches and strategic projects
- Work closely with Product leadership to influence the roadmap using market insights and customer feedback
- Drive sales enablement, including training, tools, and narrative development
- Oversee creation of content such as thought leadership articles, case studies, and industry commentary
- Conduct competitive analysis and market segmentation to guide decisions
- Coordinate with regional teams to ensure messaging is consistent and scalable worldwide
- Track and measure product marketing effectiveness for ongoing improvement
Requirements
- Strategic mindset with strong execution skills
- Deep knowledge of the AdTech ecosystem
- Experience defining product narratives and supporting sales enablement
- Skilled at cross-functional collaboration and influencing stakeholders
