Prenuvo logoPrenuvo logo

Director of Product Marketing

PrenuvoRemote, USA
Remote Full-time $200K/yr - $230K/yr

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Experience Level

Senior Level Manager

Qualifications

Key Responsibilities Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s offerings (including a la carte scans, memberships, and standalone products) that resonate across various paid (online and offline) and organic channels, including lifecycle and content marketing. Design, implement, and assess acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows) in close collaboration with Performance Marketing, E-commerce, Clinical, and Sales teams. Convert clinical and technical benefits into concise, consumer-friendly content for web, email, advertisements, in-clinic materials, FAQs, and scripts. Establish comprehensive customer insights programs (interviews, surveys, journey mapping, cohort analysis) to guide product roadmap and messaging, while maintaining oversight of product awareness tracking and reporting. Manage the product marketing calendar, identifying key marketing opportunities to leverage seasonal trends, consumer behavior, and significant moments in health & wellness, supporting go-to-market activities with targeted offers, discounts, and bundling strategies. Lead creative strategy and work closely with creative agencies to develop high-impact concepts, oversee production, and ensure creative outputs align with product positioning and performance objectives. Develop geo-specific go-to-market strategies tailored to various locations, audiences, and regional nuances.

About the job

About Us

At Prenuvo, we aim to revolutionize the healthcare sector by transitioning from reactive 'sick-care' to proactive health management. Our award-winning whole body scan is efficient (under 1 hour), safe (MRI technology without ionizing radiation), and non-invasive (no contrast required). By leveraging a unique combination of optimized hardware, innovative software, and advanced AI, along with a patient-focused experience across our domestic and global clinics, we are at the forefront of preventing late-stage health issues.

We are seeking a Director of Product Marketing to lead our Growth Marketing initiatives and oversee the go-to-market strategies, positioning, and activation of our consumer products. You will serve as a vital link between our clinical, creative, product, and marketing teams, translating complex clinical benefits into clear, engaging consumer messaging and impactful experiments that drive business results.

Join us in transforming the future of healthcare through innovative technology and a dedicated team committed to making a positive impact on people's lives!

About Prenuvo

Prenuvo is dedicated to transforming the healthcare landscape by offering proactive solutions that prioritize wellness over illness. Our innovative technology and holistic approach allow us to deliver fast, safe, and non-invasive whole body scans, helping individuals take charge of their health proactively.

Similar jobs

Browse all companies, explore by city & role, or SEO search pages.

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.