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Director of Product Marketing

Steer HealthIrving, Texas, United States
On-site Full-time $82K/yr - $82K/yr

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Experience Level

Senior Level Manager

Qualifications

Essential Qualifications:7+ years of experience in B2B SaaS product marketing, with a minimum of 3 years in healthcare IT or digital health. Demonstrated success in managing positioning strategies for both enterprise and mid-market segments simultaneously. Exceptional writing skills, capable of delivering both executive-level narratives and concise sales copy. Experience in launching AI or automation products within regulated environments. Able to operate in a lean manner—scrappy when needed, and strategic when necessary. Proven experience in creating sales enablement materials that are utilized effectively by field teams.

About the job

Steer Health is looking for a Director of Product Marketing to help define and communicate our market strategy. This senior role reports directly to the CEO and sits at the center of our product marketing efforts. The position starts as a senior individual contributor with the expectation to build a small, agile team. Collaboration with product development, sales, and customer success is central to the work, as is helping to define our industry category.

The Director will work across two sales models: complex enterprise health system deals and quicker mid-market specialty group sales. The role calls for someone comfortable presenting a strategic narrative to the board in the morning, then shifting gears to produce effective outbound messaging later in the day.

Your Key Responsibilities

  • Category Positioning & Narrative: Lead the development of Steer Health’s industry positioning and storytelling.

Location

This position is based in Irving, Texas, United States.

About Steer Health

Steer Health is at the forefront of innovation in healthcare technology, focusing on leveraging AI to enhance operational efficiencies and patient outcomes. Our mission is to empower healthcare providers through cutting-edge solutions that drive meaningful change in the industry.

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