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Director of Product Marketing

LeapNew York City
On-site Full-time

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Experience Level

Senior

Qualifications

QualificationsProven experience in product marketing, preferably in the healthcare or pharmaceutical sectors. Strong understanding of market dynamics and buyer behavior within the specialty pharmacy landscape. Exceptional communication skills, both written and verbal, with a knack for storytelling. Ability to work collaboratively across teams and manage multiple projects simultaneously. Experience in developing and implementing successful go-to-market strategies. Data-driven mindset with the ability to analyze market trends and translate insights into actionable strategies.

About the job

About Leap

Leap is a trailblazer in the benefits solutions landscape, recognized as a leader in employer specialty pharmacy. We are dedicated to revolutionizing the delivery and financing of life-changing therapies, ensuring patients receive the treatments they need while providing employers with a transparent and equitable solution.


With specialty drugs and infusions accounting for nearly 10% of total healthcare expenditures and representing the fastest-growing cost segment for employers, Leap addresses this pressing challenge through an innovative approach: eliminating hidden fees, broadening access to top-tier infusion providers, and promoting transparency and fairness in therapy pricing and payment.


We proudly collaborate with a range of Fortune 500 companies and top TPAs. Every patient we assist generates immediate ROI through reduced costs, enhanced access, and superior care. Join us in transforming the landscape of specialty care.

About the Role

Leap is seeking a Director of Product Marketing to lead our product marketing initiatives from strategy formulation to execution. In this pivotal role, you will craft Leap’s positioning and messaging, refine buyer segmentation, and develop compelling content that articulates our narrative. Collaborating closely with Sales, Clinical, and Product teams, you will enhance market visibility, educate potential buyers on Leap’s unparalleled solutions for specialty care, and propel our growth trajectory. This position reports directly to the CEO.

Key Responsibilities

  • Drive and evolve Leap’s positioning and messaging, ensuring clarity in our value proposition, resonance with target segments, and differentiation in the employer health ecosystem.

  • Oversee go-to-market strategies and execution for new products, features, and commercial initiatives, working closely with Sales, Product, Clinical, and Marketing to create high-impact launch strategies.

  • Create persuasive sales enablement materials, including pitch decks, one-pagers, ROI narratives, and competitive insights, that enhance sales velocity and effectiveness.

  • Provide actionable market and competitive insights to internal teams, translating findings into strategic recommendations that influence sales strategy, pricing, packaging, and the product roadmap.

  • Establish scalable product marketing systems and processes that optimize operational efficiency, measure impact, and support future team development and investment.

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About Leap

Leap is at the forefront of transforming employer healthcare solutions, focusing on specialty pharmacy to enhance the delivery of critical therapies. Our innovative approach is designed to ensure patients receive timely treatment while offering employers a fair and transparent pricing model. Our partnerships with Fortune 500 companies illustrate our commitment to lowering costs and improving care quality.

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