About the job
FloSports streams over 50,000 live sporting events each year, covering a wide range of underrepresented sports from motorsports and wrestling to cheerleading and NCAA Division II and III athletics. The platform connects fans and sports organizations, supporting growth and engagement through live and on-demand content. The company values accountability, collaboration, curiosity, positivity, grit, and excellence.
Role overview
The Director of Product Marketing - Go-To-Market Strategy leads the development and execution of FloSports’ go-to-market (GTM) strategy. This role sits on the growth team and works closely with executive leaders in product, engineering, and business to drive market expansion and sustainable growth. The director takes full ownership of the GTM ecosystem, shaping product messaging and addressing complex cross-functional challenges to ensure the product portfolio connects with sports fans worldwide.
What you will do
- Strategic GTM Ownership: Design and manage the GTM strategy and messaging for the product portfolio. Align Growth pod initiatives and pricing changes to maximize customer engagement, adoption, and revenue.
- Complex Problem Solving: Lead cross-functional teams to address major business challenges, including identifying manual process gaps and ensuring revenue capture during automation transitions.
- Product and Pricing Messaging: Develop positioning and messaging for product and pricing, creating clear value propositions and narratives for new launches, feature releases, and pricing updates.
- Data & Reporting: Oversee metrics for adoption, activation, and engagement on new product launches. Use analytics to spot gaps and recommend actionable growth strategies.
Location
This position is based in Austin, TX.
