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Product Marketing Manager at Siena | New York

SienaNew York
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications- Proven experience in product marketing or related fields, particularly in B2B environments.- Strong understanding of customer success metrics and the ability to translate them into effective marketing strategies.- Excellent communication skills, with the ability to create compelling narratives from customer experiences.- Experience in developing training programs or educational resources for customer engagement.- Ability to work collaboratively in a fast-paced, distributed team environment.

About the job

Join the Siena Team

Siena is revolutionizing customer experience with our pioneering intelligence layer. Our innovative operating system of AI agents seamlessly learn, remember, and act across multiple customer touchpoints, from support interactions to shopping experiences and social media engagements.

We don't just automate customer support; we empower shopping agents, cultivate enduring customer memories, produce actionable business insights, and foster human-like empathetic interactions.

Our mission is to transform how businesses comprehend and engage with their customers, enhancing every interaction to create a more intelligent future.

About Our Team

We are a dynamic and distributed team, making significant impacts through our collaborative approach. Each member plays a crucial role in driving our success, and we value a fast-paced, enjoyable work culture.

If you are passionate about building innovative solutions that are yet to exist, read on. We are creating agents that do more than just respond; they remember, learn from experiences, and connect across various channels.

Role Overview

We are seeking a Product Marketing Manager who excels at bridging the gap between customer successes and sales strategies. In this role, you will transform product launches into impactful market events, customer experiences into compelling case studies, and competitive situations into strategic wins. Collaborating closely with our co-founders and the Go-To-Market (GTM) team, you will establish a systematic marketing framework that drives enterprise deals. If you have a track record of converting B2B customer successes into strong marketing assets, this is your chance to build a marketing function from the ground up.

Responsibilities

  • Lead comprehensive product launches, overseeing external market releases and internal team training, ensuring effective positioning, enablement, and amplification.

  • Steer the entire customer success story lifecycle, from identification through interviews, content creation, legal approvals, and distribution.

  • Develop and manage Siena Academy, designing curricula that enhance customer adoption and highlight product value.

  • Create a competitive intelligence system, including battlecards, presentation decks, and positioning frameworks that empower sales teams to succeed.

  • Produce ROI calculators and business case materials to clearly communicate value differentiation.

  • Assemble a visual asset library with case studies, one-pagers, before-and-after illustrations, and templates for immediate sales use.

  • Establish robust feedback loops with sales, customer success, and product teams to continuously enhance our marketing strategies.

About Siena

At Siena, we are at the forefront of enhancing customer experiences through innovative AI solutions. Our team is dedicated to creating intelligent, empathetic interactions that redefine how businesses connect with their customers.

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