About the job
Job Title: Director of Go-To-Market Marketing - Measurement
Location: Remote - US Only
About InMarket
Founded in 2010, InMarket has established itself as the premier provider of comprehensive consumer intelligence and real-time marketing activation for leading brands. Our innovative data-driven marketing platform enables brands to create targeted audiences, engage media instantaneously, and effectively measure their return on ad spend. With our unique Moments offering, we surpass traditional mobile advertising effectiveness by six times.* Our award-winning LCI attribution platform has been recognized by Forrester, proving to achieve an average of $40 return on ad spend for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
We are on the lookout for a Director of Go-To-Market Marketing to spearhead the comprehensive go-to-market strategy and execution for our Measurement segment.
This pivotal leadership position holds full responsibility for driving marketing's contribution towards revenue growth in Measurement. The Director will collaborate closely with the General Manager of Measurement and sales leadership to enhance product positioning, commercialization, pipeline generation, and narrative leadership.
This role is essential in ensuring that marketing is not merely reactive but acts as a proactive growth engine aligned with our business objectives.
Your Responsibilities
Lead the Comprehensive GTM Marketing Strategy for Measurement
- Develop and implement a robust go-to-market strategy in line with Measurement revenue objectives.
- Translate business goals into clear quarterly marketing priorities and actionable plans.
- Oversee product positioning, packaging, differentiation, and commercialization strategies.
- Ensure disciplined execution of product launches, from pre-launch to market phases.
- Align all marketing investments with measurable business impacts.
Collaborate Closely with the GM and Sales Leadership
- Act as a strategic marketing partner to the General Manager of Measurement.
- Align on growth targets, market priorities, and competitive strategies.
- Work with sales leadership to foster enablement and support pipeline development.
