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Director of AI Product Marketing

Unity TechnologiesNew York, NY, USA
On-site Full-time $198K/yr - $278K/yr

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Experience Level

Senior Level Manager

Qualifications

QualificationsBachelor's Degree in Marketing, Business, or a related discipline; MBA preferred. A minimum of eight (8) years of marketing experience, including at least five (5) years in Product Marketing or Product Management within the technology or AI sectors. Demonstrated success in developing and implementing effective marketing strategies that drive demand and revenue growth. Strong understanding of AI technologies with the ability to convey complex concepts to diverse audiences.

About the job

Key Responsibilities

  • Lead and implement a comprehensive marketing strategy for Unity's AI offerings, integrating our overarching AI narrative across all initiatives.
  • Collaborate closely with product management and engineering teams to establish compelling product positioning, messaging, and value propositions.
  • Direct go-to-market strategies for new product launches, ensuring seamless alignment with sales and customer success teams.
  • Design and execute innovative marketing strategies that boost product awareness, engagement, and demand within the AI sector.
  • Conduct in-depth analysis of market trends, customer insights, and the competitive landscape to inform marketing efforts and guide product development.
  • Oversee the creation of high-quality, relevant content such as whitepapers, case studies, blog posts, and videos that resonate with target audiences.
  • Utilize thought leadership to position Unity as a trusted authority in the AI domain.
  • Develop and manage multi-channel marketing campaigns focused on lead generation and nurturing.
  • Leverage analytics to assess campaign effectiveness, optimize performance, and report on return on investment (ROI).
  • Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
  • Mentor team members, providing guidance and support for their professional growth.

About Unity Technologies

Unity Technologies is a leading platform for creating and operating real-time 3D content. Our mission is to empower creators to bring their visions to life, fostering innovation and creativity across industries.

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