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Senior Product Marketing Manager at Novo | New York

NovoNew York
On-site Full-time

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Experience Level

Senior

Qualifications

GTM Strategy Development: Design and implement comprehensive, data-driven engagement campaigns that optimize customer activation, retention, and growth. Customer-Centric Marketing: Establish product marketing channel strategies across various platforms, including website, email, SMS, push notifications, and in-app messaging, to deliver tailored experiences at scale. Collaborative Partnerships: Work closely with Product and other Marketing teams (Growth, Lifecycle, etc.) to drive product adoption and enhance user engagement.

About the job

About Us

At Novo, we believe that small businesses are the heartbeat of the American economy, representing nearly half of the GDP and the private workforce. However, traditional banking institutions often fall short in providing the necessary resources and innovative tools that entrepreneurs require to thrive.

Our mission is to redefine the banking landscape for small business owners by developing a comprehensive banking platform tailored to meet their unique needs. We aim to elevate the GDP of modern entrepreneurs by offering them an intuitive operating system that simplifies business banking as effortlessly as using your smartphone. Our suite of modern bank accounts and tools is designed to save time and enhance cash flow, ensuring that our customers can focus on what they do best: growing their businesses.

With unique product integrations that facilitate payment tracking, international transfers, and seamless transaction management, we have already made a significant impact by empowering thousands of organizations with simple and effective business banking solutions.

Role Description


As the Senior Product Marketing Manager at Novo, you will play a pivotal role in transforming how small business owners perceive and engage with our banking platform. You will act as the vital link between our product development and the market, adeptly translating our offerings into compelling narratives that resonate with independent business owners navigating the challenges of entrepreneurship.

Your responsibilities will encompass crafting and executing the go-to-market strategy for our expanding product portfolio, which includes core banking services, lending options, and various business tools. Utilizing your in-depth customer insights, you will inform product roadmaps, shape impactful marketing campaigns, and drive tangible business results. This role is centered not on mere feature lists, but on articulating how Novo becomes an indispensable partner in a business owner's journey from inception to growth.

Join us in shaping the future of small business banking, where your strategic vision will influence how countless entrepreneurs discover and embrace the financial tools that empower their success.

About Novo

Novo is dedicated to empowering small businesses by providing an innovative banking platform that simplifies financial processes. Our commitment to challenging traditional banking norms drives us to create solutions that cater specifically to the needs of entrepreneurs, freelancers, and startups.

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