About the job
The Opportunity
Join our dynamic Buy-side team as a Senior Manager/Associate Director of Product Marketing. In this pivotal role, you will serve as a strategic ally to both product and sales, wielding significant influence over our market strategies. Collaborate closely with Product and Sales teams to convert new features, launches, and market insights into engaging narratives and effective go-to-market strategies that achieve market success.
This high-impact position is ideal for someone who thrives in a fast-paced environment. You will adeptly manage inbound initiatives (capturing customer, market, and competitive intelligence for product development) alongside outbound execution (positioning, product launches, and team enablement) to ensure our innovations resonate powerfully in the market.
Your Responsibilities
- Launch Excellence: Develop and implement standardized launch processes for various releases, including buy-side feature rollouts and targeted marketing plays.
- Sales Empowerment: Equip sales teams with the knowledge and confidence to effectively present new features, emphasizing their significance and how they enhance client value.
- Market Growth: Work with sales teams to devise initiatives that increase wallet share within existing accounts and tap into new client segments.
- Product-Market Alignment: Infuse customer and market insights into product development, shaping the roadmap and collaborating with UX and design teams.
- Demand Generation: Collaborate with marketing to identify and implement content strategies that drive adoption and generate new business opportunities.
Success Metrics
Your performance will be evaluated based on your ability to:
- Establish a consistent and high-quality launch process across various feature and segment initiatives.
- Build sales proficiency and confidence in advocating for new products and features.
- Act as the customer advocate, integrating market insights into product marketing materials and maintaining a robust feedback loop with product and commercial teams.
- Drive measurable increases in adoption rates, wallet share, and new demand from targeted client segments.
