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Senior Director of Product Marketing

ShippoRemote (United States)
Remote Full-time

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Experience Level

Senior Level Manager

Qualifications

To be successful in this role, you should have:Extensive experience in product marketing, preferably in the SaaS or logistics space. A proven track record of managing cross-functional teams and delivering successful marketing strategies. Exceptional communication skills, both written and verbal. A data-driven mindset with the ability to analyze market trends and customer insights to drive decision-making.

About the job

Shipping & Handling Responsibilities

Messaging and Positioning

  • Lead the development of unique core messaging and value propositions for our application and API offerings, ensuring they resonate clearly with SMB shippers, mid-market direct customers, marketplace partners, and developers.
  • Advance Shippo's narrative from simple label generation to a comprehensive story highlighting shipping intelligence, reliability, and customer success.
  • Collaborate closely with the Brand team to align product messaging with a unified brand strategy that connects all business units.

Shipper and Competitive Research

  • Develop a deep understanding of our shipper segments, including their challenges, needs, and purchasing behaviors, particularly among microbusinesses and SMBs.

About Shippo

About ShippoAt Shippo, we envision ourselves as the fundamental shipping layer of the internet. Our mission is to empower every merchant to achieve success through exceptional shipping solutions. By streamlining the shipping process, we enable businesses to thrive in a competitive landscape.

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