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Conversion Rate Optimization, Developer

ClassPassBrazil
On-site Full-time

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Experience Level

Experience

Qualifications

Minimum of 3 years experience in web development and optimization, with a passion for creating digital experiences that inspire user action. At least 2 years of hands-on experience with Google Analytics, showcasing the ability to convert data into actionable insights. Extensive proficiency in JavaScript, HTML, and CSS, with a demonstrated track record in developing user-centric web solutions. Strong analytical skills and experience with A/B testing methodologies. Excellent communication skills, with the ability to collaborate effectively across multidisciplinary teams. Mastery in performance optimization strategies for various platforms. A deep understanding of user experience principles and digital marketing strategies.

About the job

At Playlist, we believe that life’s most enriching experiences unfold when individuals disconnect from their screens to engage, connect, explore, and play. We are dedicated to building the ultimate platform for intentional living, linking users with invigorating opportunities in fitness, wellness, and much more. With renowned brands like Mindbody and ClassPass, Playlist empowers both businesses and individuals, turning aspirations into tangible actions effortlessly. Join us in redefining the role of technology to cultivate meaningful, real-world connections.

ClassPass provides countless fitness and wellness experiences globally, enabling individuals to maintain active and balanced lifestyles. Our platform simplifies the discovery and enjoyment of activities, making them personalized and delightful, whether it’s fitness classes, self-care sessions, nutritious meals, or exciting new adventures. Help us create healthier, more vibrant communities worldwide.

Your Impactful Role

As our Marketing CRO Developer at Playlist, you will be the innovative mind driving our digital experimentation, reshaping the way we engage with our audience through intelligent web optimization strategies.

  • Design and implement state-of-the-art web experiments that foster meaningful user engagement, utilizing JavaScript, HTML, and CSS to craft seamless, impactful digital experiences.
  • Develop engaging landing pages that narrate our story and convert user intent into action, supporting marketing initiatives with technical precision and creative ingenuity.
  • Conduct thorough quality assurance to guarantee that our digital touchpoints deliver a smooth, intuitive user journey across all devices and browsers.
  • Utilize Google Analytics and SQL to extract profound insights, translating data into strategic optimization opportunities.
  • Collaborate dynamically with Product, Design, and Engineering teams to push the boundaries of our marketing technology ecosystem.
  • Design and execute A/B tests that reveal subtle user preferences and behaviors.
  • Prototype and implement web features that enhance our digital experience, furthering our mission of connecting individuals to extraordinary real-world moments.
  • Continuously enhance our web performance, transforming technical expertise into user-centric solutions.

About ClassPass

At Playlist, we are passionate about facilitating experiences that enhance well-being and connectivity. Our mission is to empower individuals and businesses to lead more intentional lives through a diverse range of fitness and wellness offerings. By leveraging technology, we aim to create an ecosystem that not only simplifies access to activities but also enriches lives globally. Join our innovative team and contribute to a vibrant community that values health, connection, and personal growth.

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