About the job
About bswift
bswift delivers cloud-based benefits administration solutions to thousands of companies and millions of individuals across the United States. Since 1996, the team has focused on simplifying employee benefits and supporting HR teams with technology and services that help people navigate and manage their benefits. Headquartered in Chicago, bswift supports a distributed workforce nationwide.
Role Overview: Vice President of Product Marketing & Go-To-Market Strategy
This senior leadership position shapes how bswift’s products reach the market and stand out. The Vice President of Product Marketing & Go-To-Market Strategy defines and drives the enterprise go-to-market approach for bswift’s solutions. The role translates product features into clear market positioning, sets priorities for go-to-market initiatives, and develops launch plans that support company growth.
Key Responsibilities
- Develop and lead the go-to-market strategy for bswift’s products and services.
- Translate product capabilities into compelling market positions that highlight competitive strengths.
- Prioritize go-to-market initiatives and oversee launch planning.
- Equip Sales and Marketing teams with strategies and tools that support growth and market success.
- Identify critical business priorities and guide cross-functional collaboration across Product, Sales, Enablement, Brand, and Marketing Operations teams.
- Ensure cohesive and effective execution of go-to-market plans.
What bswift Values
- Pursuing excellence in every aspect of work
- Embracing accountability and ownership
- Delivering exceptional service to clients and colleagues
- Fostering a workplace where people can grow professionally and personally
Location
Remote, United States
