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Vice President of Product Marketing & Go-To-Market Strategy

bswiftRemote, United States
Remote Full-time

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Experience Level

Senior Level Manager

Qualifications

Qualifications:Proven experience in product marketing and go-to-market strategy. Strong leadership skills with the ability to influence cross-functional teams. Excellent communication and presentation abilities. Ability to analyze market trends and customer feedback to drive product positioning. Experience in a technology-driven environment is preferred.

About the job

About bswift

bswift delivers cloud-based benefits administration solutions to thousands of companies and millions of individuals across the United States. Since 1996, the team has focused on simplifying employee benefits and supporting HR teams with technology and services that help people navigate and manage their benefits. Headquartered in Chicago, bswift supports a distributed workforce nationwide.

Role Overview: Vice President of Product Marketing & Go-To-Market Strategy

This senior leadership position shapes how bswift’s products reach the market and stand out. The Vice President of Product Marketing & Go-To-Market Strategy defines and drives the enterprise go-to-market approach for bswift’s solutions. The role translates product features into clear market positioning, sets priorities for go-to-market initiatives, and develops launch plans that support company growth.

Key Responsibilities

  • Develop and lead the go-to-market strategy for bswift’s products and services.
  • Translate product capabilities into compelling market positions that highlight competitive strengths.
  • Prioritize go-to-market initiatives and oversee launch planning.
  • Equip Sales and Marketing teams with strategies and tools that support growth and market success.
  • Identify critical business priorities and guide cross-functional collaboration across Product, Sales, Enablement, Brand, and Marketing Operations teams.
  • Ensure cohesive and effective execution of go-to-market plans.

What bswift Values

  • Pursuing excellence in every aspect of work
  • Embracing accountability and ownership
  • Delivering exceptional service to clients and colleagues
  • Fostering a workplace where people can grow professionally and personally

Location

Remote, United States

About bswift

bswift is a leading innovator in benefits administration, dedicated to simplifying the complex world of employee benefits. With our cutting-edge technology and commitment to exceptional service, we empower organizations to enhance their HR processes and create meaningful employee experiences.

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