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Senior SEO Manager

LaterBoston, MA
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Proven experience in SEO strategy development and execution. Strong understanding of technical SEO, on-page optimization, and content marketing. Excellent analytical skills and experience with SEO tools such as Google Analytics, SEMrush, or similar. Ability to collaborate effectively across teams and communicate insights to stakeholders. Experience in driving measurable results in a fast-paced environment.

About the job

Later is a pioneering influencer marketing platform, designed to empower brands to create impactful campaigns with confidence. We leverage genuine creator relationships, reliable analytics, and expert insights to eliminate uncertainty from one of marketing's most significant investments.

Our AI-driven platform is built on over a decade of proprietary data, encompassing billions of social interactions and over $2.4 billion in verified influencer-generated sales. Later equips teams with the knowledge they need to ensure successful launches.

By blending insightful data with expert advice, Later simplifies influencer marketing, allowing brands to select the ideal creators, manage comprehensive campaigns, and achieve substantial growth in awareness, engagement, and revenue. Trusted by top-tier brands like Nike, Wayfair, Unilever, and Southwest Airlines, Later seamlessly integrates creativity with performance to ensure campaigns are not only visually appealing but also yield tangible results. Discover more at later.com.

About this Role:

We are seeking a Senior SEO Manager to spearhead Later’s organic growth initiatives and drive measurable results in demand generation. In this dual role, you will be a strategic thinker and a hands-on executor—crafting and implementing SEO strategies that enhance qualified traffic, boost conversion rates, and reinforce Later’s prominence in the creator and social media landscape.
Reporting directly to the VP of Demand Generation, you will take ownership of Later’s SEO roadmap, collaborate cross-functionally with Web, Product Marketing, and Content teams, and establish rigorous standards for both technical and content-focused SEO execution. This pivotal, high-visibility position spans all business lines (Later Influence, Later Social, and Mavely) and directly influences revenue growth while providing frequent interaction with senior leadership.

Key Responsibilities:

Strategy Development

  • Lead the comprehensive SEO strategy encompassing technical, on-page, content, off-site, and AI search to foster sustainable, high-quality organic growth across all business lines.
  • Establish SEO objectives, key performance indicators (KPIs), and reporting frameworks that align performance with revenue expansion.
  • Deliver actionable insights to the Demand Generation team, broader marketing group, and senior leadership regarding trends, opportunities, and performance metrics.

Technical Execution

  • Oversee keyword research, identify content gaps, evaluate SERP opportunities, and explore AI search avenues to inform actionable strategies.
  • Develop and present SEO-driven content strategies that align with business objectives.

About Later

Later is at the forefront of influencer marketing, utilizing a sophisticated AI-powered platform to optimize brand campaigns through data-driven insights and expert guidance. With a commitment to excellence, Later empowers brands to connect with the right creators, ensuring impactful marketing experiences.

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