About the role
At Constant Contact, we pride ourselves on being a dynamic team of professionals who embrace ownership and foster impact through the principles of integrity and entrepreneurial spirit. It’s incredibly fulfilling to know that your contributions are enabling individuals to follow their aspirations. We are dedicated to supporting business owners, entrepreneurs, non-profit organizations, and individuals by equipping them with the essential tools and resources needed for online growth. We thrive on challenges and are excited about the endless possibilities ahead!
THE OPPORTUNITY
Constant Contact is on the lookout for a Senior Manager, Organic Social Media to spearhead our brand's engagement across earned and organic channels, leveraging an AI-centric approach with agility and strategic insight.
This role transcends traditional content calendar management; it focuses on platform intelligence. You will enhance Constant Contact’s visibility in key areas: AI-generated search results (AEO/GEO), LinkedIn where our brand credibility thrives, Reddit where genuine discussions influence buying choices, and platforms like Instagram and YouTube where brand awareness builds over time.
You will be part of a high-performing Corporate Communications team that is redefining “earned” in the age of AI. If you understand the significance of first-party content as the new SEO, why Reddit threads appear in Gemini, and how a compelling LinkedIn post can surpass a paid campaign, we want to hear from you.
WHAT YOU’LL OWN
Platform Strategy & Execution
- Develop and manage the organic social strategy across LinkedIn, Reddit, Instagram, YouTube, and emerging platforms, each with a tailored approach.
- Direct the LinkedIn strategy as our primary brand equity channel, encompassing executive thought leadership, company content, and employee amplification initiatives.
- Oversee the Reddit strategy comprehensively: community monitoring, AMAs, subreddit engagement, and trustworthy brand participation.
- Establish and cultivate an Instagram presence tailored for brand awareness, community development, and content that resonates with our voice across platforms.
AEO / GEO , Answer Engine & Generative Engine Optimization
- Design and implement a content strategy aimed at featuring in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini).
- Structure social and owned content to be crawlable, citable, and quotable by...
