companyHeadway logo

Senior Data Scientist - Marketing Analytics at Headway

HeadwayNew York, New York, United States; San Francisco, California, United States; Seattle, Washington, United States
On-site Full-time $265K/yr - $265K/yr

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Senior

Qualifications

We are looking for candidates with a strong analytical background and a passion for data-driven decision making. The ideal candidate should possess:Proficiency in statistical analysis and data modeling. Experience with marketing analytics tools and techniques. Strong communication skills to convey complex data insights to diverse stakeholders. Ability to work collaboratively in a fast-paced environment.

About the job

At Headway, we are on a transformative journey to revolutionize mental health care accessibility. Our innovative technology connects individuals with exceptional therapists through the first software-enabled national network that accepts insurance.

With 1 in 4 Americans facing treatable mental health conditions, our mission is to dismantle barriers to therapy by facilitating therapists in accepting insurance and expanding their practices.

Founded in 2019, Headway has grown into a vibrant network of over 60,000 mental health providers across all 50 states, serving more than 1 million patients. Backed by prestigious investors including a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures, and Health Care Service Corporation, we are a Series D company with over $325 million in funding.

We believe your time with us will be the most fulfilling of your career. Join us in making a meaningful impact on the future of mental health care.

About the Role

Join us in shaping the metrics and decision-making processes that drive patient growth.

As a Senior Data Scientist in Marketing Analytics, you will take on a pivotal role as the senior analytical and strategic leader, making marketing performance clear, credible, and actionable. Collaborating closely with Growth Marketing leaders and channel managers across paid, lifecycle, and organic marketing, as well as Finance, Product, and Engineering, your mission will be to help Headway tackle critical questions:

  • What is genuinely incremental?
  • Where should we allocate our resources next?
  • What factors are influencing performance changes?
  • How can we successfully scale effective strategies without misconceptions?

You will develop the frameworks, analyses, and modeling techniques that empower the marketing team to accelerate their efforts confidently. This role goes beyond mere dashboard monitoring or basic attribution; it provides high-stakes decision support for our growth engine.

What You Will Do

  • Lead incrementality measurement across various channels. Design and analyze geo tests, holdouts, lift tests, and quasi-experimental approaches when randomized testing isn't viable. Establish clear parameters, decision rules, and benchmarks for success.
  • Create a trustworthy marketing measurement system. Define authoritative metrics such as CAC, LTV, payback periods, conversion rates, and retention.

About Headway

Headway is committed to creating an accessible mental health care system for all. Our technology connects patients with therapists who accept insurance, effectively addressing the challenges faced by individuals seeking mental health support. With a robust network of providers, we strive to make therapy affordable and accessible for everyone.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.