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Senior Analyst - Marketing Sciences

RAPPChicago - RAPP
On-site Full-time $85K/yr - $94K/yr

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Experience Level

Senior

Qualifications

Qualifications:Strong analytical skills with proficiency in data analysis tools and statistical methods. Experience in CRM strategy development and marketing performance evaluation. Ability to learn and implement new technologies and methodologies effectively. Excellent problem-solving skills and a proactive approach to challenges. Strong interpersonal skills with a focus on building collaborative relationships.

About the job

Join Our Award-Winning Marketing Sciences Team as a Senior Analyst

About Us:

At RAPP Chicago, we are pioneers in driving growth through precision and empathy on a global scale. As a next-generation precision marketing agency, we harness the power of data, creativity, technology, and empathy to foster exceptional client growth. Our approach is centered around individuality—both in the solutions we create and in our workplace culture. We advocate for solutions that cater to the unique needs, beliefs, behaviors, and aspirations of each individual.

We pride ourselves on cultivating an inclusive environment that prioritizes personal well-being.

Our Approach:

Our fearless team of superconnectors crafts value from personal brand experiences by focusing on three vital areas: connected data, connected content, and connected decision-making. Data analysts at RAPP identify customer personas, our strategists gain insights into their desires, and our award-winning technologists and creatives deliver these insights, enabling us to forge authentic customer connections for our clients.

As part of Omnicom’s Precision Marketing Group, RAPP comprises a dynamic team of over 2,000 creatives, technologists, strategists, and data scientists across more than 15 global markets.

Your Role:

As a Senior Analyst, you will play a pivotal role in our projects, addressing complex strategic questions through data analysis. You will guide our clients toward the most effective data-driven strategies and contribute to our ongoing growth.

Your expertise in a diverse range of tools and statistical methods will be essential in enhancing our CRM experiences and testing strategies, while evaluating the impact of our marketing initiatives. You will actively explore and employ new techniques, technologies, and methods to innovate solutions that align with client needs. Resourcefulness, curiosity, passion, and a fearless attitude are essential traits for our team members.

You are prepared to dive into challenges, identify issues, forge relationships, conceptualize new solutions, and take decisive action to exceed expectations while championing individuality.

Responsibilities:

  • Analyze data to uncover opportunities and insights throughout the customer journey, including paths to High-Value Actions (HVAs) and understanding drop-off rates in the conversion funnel.
  • Develop data-driven hypotheses regarding lead journey performance.
  • Create single and multivariate test designs, provide ongoing reporting, and summarize final results.

About RAPP

RAPP is a leading global marketing agency specializing in precision marketing, focused on leveraging data, creativity, and technology to drive client growth. We emphasize individuality and creativity in our solutions and foster a diverse and inclusive workplace culture.

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