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Sales Training Manager

BAO Inc.Chelmsford, MA
Hybrid Full-time $90K/yr - $90K/yr

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Experience Level

Manager

Qualifications

Minimum of 3 years in sales training and coaching, or a related field (B2B/tech experience preferred). Proven experience in high-volume outbound or phone-based sales settings. Ability to identify performance gaps and ascertain root causes effectively. Demonstrated capability to coach and develop individuals with diverse skill levels and learning styles. Strong interpersonal skills and comfort in client communications, as well as collaboration across multiple departments (sales, leadership, and client teams). Exceptional time management and organizational abilities. Willingness to provide and receive direct, constructive feedback.

About the job

Location: Chelmsford, MA (Hybrid: 3 days in office, 2 days remote)

Role overview

BAO Inc. seeks a Sales Training Manager to build and deliver the BAO Training Academy. This position partners with technology clients and early-career sales professionals to create a training function that supports revenue growth. The Sales Training Manager ensures Sales Development Representatives (SDRs) are equipped to generate leads and engage executive-level buyers by providing targeted training, coaching, and campaign support. This role connects client goals with SDR execution, helping reps meet and exceed expectations.

What you will do

  • Lead onboarding and ongoing training for SDRs in a high-activity outbound sales setting.
  • Translate client messaging, technical concepts, and buyer personas into actionable talk tracks and training resources.
  • Develop and update battlecards, as well as objection-handling frameworks.
  • Coach SDRs through call reviews, live feedback, and skill-building sessions.
  • Identify performance gaps, whether campaign-specific or in core sales skills, and deliver focused coaching.
  • Collaborate with Team Managers and client teams to align training with campaign objectives.
  • Monitor performance metrics and adjust training to improve outcomes.
  • Assist in the hiring process by interviewing SDR candidates.

Requirements

  • Minimum 3 years of experience in sales training, coaching, or a related field (B2B/tech background preferred).
  • Experience in high-volume outbound or phone-based sales.
  • Ability to identify performance gaps and underlying causes.
  • Track record of coaching and developing individuals with varying skill levels and learning styles.
  • Strong interpersonal skills and comfort working with clients and cross-functional teams.
  • Excellent time management and organizational abilities.
  • Receptive to giving and receiving direct, constructive feedback.

What success looks like

  • SDRs ramp up quickly and achieve activity targets.
  • Call quality, messaging, and conversion rates improve.
  • Client expectations and SDR performance are clearly aligned.

Benefits

  • 401(k) matching
  • Health, dental, and vision insurance
  • Generous paid time off
  • Work from home on Mondays and Fridays

Compensation

$90,000/year

About BAO Inc.

BAO Inc. is a leading provider of sales training solutions, dedicated to enhancing the capabilities of sales professionals and driving client success across various industries. Our innovative training programs are tailored to meet the unique needs of technology clients, empowering sales teams to excel in a competitive landscape.

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