About the job
Location: Chelmsford, MA (Hybrid: 3 days in office, 2 days remote)
Role overview
BAO Inc. seeks a Sales Training Manager to build and deliver the BAO Training Academy. This position partners with technology clients and early-career sales professionals to create a training function that supports revenue growth. The Sales Training Manager ensures Sales Development Representatives (SDRs) are equipped to generate leads and engage executive-level buyers by providing targeted training, coaching, and campaign support. This role connects client goals with SDR execution, helping reps meet and exceed expectations.
What you will do
- Lead onboarding and ongoing training for SDRs in a high-activity outbound sales setting.
- Translate client messaging, technical concepts, and buyer personas into actionable talk tracks and training resources.
- Develop and update battlecards, as well as objection-handling frameworks.
- Coach SDRs through call reviews, live feedback, and skill-building sessions.
- Identify performance gaps, whether campaign-specific or in core sales skills, and deliver focused coaching.
- Collaborate with Team Managers and client teams to align training with campaign objectives.
- Monitor performance metrics and adjust training to improve outcomes.
- Assist in the hiring process by interviewing SDR candidates.
Requirements
- Minimum 3 years of experience in sales training, coaching, or a related field (B2B/tech background preferred).
- Experience in high-volume outbound or phone-based sales.
- Ability to identify performance gaps and underlying causes.
- Track record of coaching and developing individuals with varying skill levels and learning styles.
- Strong interpersonal skills and comfort working with clients and cross-functional teams.
- Excellent time management and organizational abilities.
- Receptive to giving and receiving direct, constructive feedback.
What success looks like
- SDRs ramp up quickly and achieve activity targets.
- Call quality, messaging, and conversion rates improve.
- Client expectations and SDR performance are clearly aligned.
Benefits
- 401(k) matching
- Health, dental, and vision insurance
- Generous paid time off
- Work from home on Mondays and Fridays
Compensation
$90,000/year

