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Programmatic Media Lead

PMGDallas, TX; New York, NY
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Proven experience in programmatic media strategy and execution, with a strong understanding of digital marketing principles. Excellent analytical skills, with the ability to interpret data and derive actionable insights. Strong communication and interpersonal skills to engage effectively with clients and internal teams. Ability to manage multiple projects in a fast-paced environment while maintaining attention to detail. A proactive approach to identifying opportunities for innovation and improvement.

About the job

About PMG

Recognized as one of the Ad Age Best Places to Work for 11 consecutive years and a Fast Company Best Workplace for Innovators since 2022, PMG is a leading independent global marketing services and technology firm dedicated to empowering brands and individuals to achieve the extraordinary. Our approach combines business strategy, creative media solutions, and actionable insights through our proprietary operating system, Alli, enabling us to offer innovative digital solutions and media strategies that set the standard in the industry.

With a talented team of over 900 professionals worldwide, PMG collaborates with ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods across more than 85 countries.

Your Team at PMG

The Programmatic team at PMG is a dynamic group of strategists and media specialists who are driven by a passion for forging meaningful connections between brands and their audiences. We collaborate closely with media strategy, creative, and technology teams to craft comprehensive, full-funnel marketing approaches that enhance our clients' digital performance.

Innovation and collaboration are the cornerstones of our culture. Our team flourishes in an environment that nurtures curiosity, celebrates diversity, and promotes professional growth. Joining our ranks means contributing to groundbreaking campaigns for some of the world’s most esteemed brands while partnering with talented, supportive colleagues who value your insights and expertise.

Your Role and Responsibilities

  • Define the strategic direction for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to optimize effectiveness and client satisfaction.
  • Manage the execution of campaigns, overseeing full-funnel planning, creative strategy, optimization, and performance analysis to achieve outstanding results for clients.
  • Engage with senior client stakeholders, leading strategic discussions to ensure programmatic media initiatives align with their broader objectives.
  • Conduct performance analyses of campaigns, identifying trends, risks, and opportunities while implementing improvements that yield measurable outcomes.
  • Foster collaboration across teams, including creative, analytics, and development, to create and execute comprehensive client strategies.
  • Develop and manage programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client objectives.
  • Spot growth opportunities and present innovative ideas to drive results and enhance client relationships.

About PMG

PMG is a renowned independent marketing services and technology company, recognized for its commitment to excellence and innovation. With a diverse team and a culture that values creativity and collaboration, PMG has established itself as a leader in the marketing industry, delivering impactful solutions for some of the world's most recognized brands.

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