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Product Marketing Manager

9finNew York
On-site Full-time

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Experience Level

Manager

About the job

About 9fin

9fin is at the forefront of transforming global debt markets through our cutting-edge AI platform, addressing an asset class exceeding $145 trillion.

In a landscape where debt markets operate on fragmented data and inefficient workflows, 9fin consolidates essential credit data, comprehensive analysis, and streamlined processes into a singular, powerful platform.

Currently, we empower over 300 prestigious institutions worldwide, including leading banks, asset management firms, private equity companies, legal firms, and advisory services. With remarkable growth in the U. S. and outstanding client retention stemming from deep workflow integration, 9fin is on a rapid ascent.

We are at a pivotal moment in our journey. With a proven product-market fit and increasing global demand, 9fin is poised to become the definitive platform for debt markets globally.

The Opportunity

As the Product Marketing Manager, you will spearhead our go-to-market (GTM) strategies and oversee product launch executions. Your responsibilities will include crafting impactful sales enablement tools, performing in-depth market research, and collaborating with various teams to ensure the successful adoption of 9fin’s innovative products. This role is perfect for a B2B SaaS marketing professional eager to foster product engagement and enhance messaging for state-of-the-art fintech solutions.

What You'll Work On

Your daily tasks will vary, but expect to:

  • Devise and implement GTM strategies for new product launches, ensuring alignment with organizational objectives and promoting collaboration among product, sales, and marketing teams.

  • Produce sales enablement materials (including presentations, case studies, battle cards, and one-pagers) to equip the sales team for effective product promotion.

  • Perform market segmentation analysis to identify target customer groups and tailor messaging and marketing strategies to meet their unique needs and challenges.

  • Articulate and communicate compelling product positioning that distinguishes 9fin in the market and resonates with our target audience.

  • Stay updated on industry trends and competitor activities, offering insights that shape product development and marketing strategies.

  • Collaborate with customer success teams to enhance engagement, retention, and product adoption through targeted marketing campaigns and educational content.

About 9fin

9fin is revolutionizing the global debt markets with an AI-driven platform that centralizes critical credit data and optimizes workflows, serving over 300 top-tier institutions worldwide.

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