Product Marketing Manager

Join Guidepoint, a premier research enablement platform that accelerates understanding and empowers decision-making with real-time data and hard-to-source insights. Leveraging the world’s largest network of expertise, we provide crucial context on diverse topics, enabling companies and investors to swiftly translate answers into actionable strategies.As a Product Marketing Manager at Guidepoint, you will bridge our marketing and product teams, collaborating with global product managers and engineers to implement strategic initiatives that enhance client awareness, acquisition, and adoption of our innovative solutions and technologies. This role demands a profound comprehension of both internal and external resources and the capability to lead cross-functional teams, ensuring smooth product launches and sustained client engagement.This is a hybrid role based in New York City.

Role Overview modal is looking for a Product Marketing Manager based in New York. This role shapes marketing strategy and execution for the company’s products. The focus: develop and roll out marketing plans that speak to the needs and interests of the target audience, making sure products stand out in the market. What You Will Do Create and implement marketing plans that drive product awareness and adoption. Work closely with teams across the company to align messaging and campaigns. Help define go-to-market strategies and product positioning. Contribute to promotional campaigns and refine product messaging based on market insights. Collaboration This position works with cross-functional teams to build product awareness and encourage adoption. Insights and feedback from this role influence both strategy and execution across marketing efforts.

Join Canary Technologies as a Product Marketing Manager, where you'll play a pivotal role in driving product strategy and marketing initiatives. In this dynamic position, you'll collaborate closely with cross-functional teams to develop innovative marketing campaigns that resonate with our target audience. Your insights and expertise will help shape the product narrative and establish our brand in the competitive landscape.

About Us: At EvolutionIQ, we are dedicated to revolutionizing the insurance industry through cutting-edge technology that enhances the accuracy, fairness, and efficiency of claims handling. Our mission is to empower individuals affected by injuries or illnesses to reclaim their lives with dignity and stability. As we experience significant growth, we are on the lookout for exceptional talent eager to contribute to our internal scaling efforts and transformative initiatives in the insurance sector. Our team is our top priority, and we've been recognized as one of Inc.’s Best Workplaces for three consecutive years and Built In’s Best Places to Work in 2025 and 2026!The Role: We are seeking a Senior Product Marketing Manager to spearhead the enablement and go-to-market strategies for our innovative and complex solutions that are in the early stages of product-market fit. This pivotal role is closely aligned with revenue generation and is essential for equipping our Sales team with the confidence to launch new products. You will adeptly transform ambiguity and intricate product details into clear, engaging, and marketable narratives. This position offers substantial autonomy and ownership, requiring strong judgment, hands-on execution, and seamless collaboration with Product, Sales, Marketing, and Client Services.We are looking for someone with a robust combination of product marketing expertise, storytelling skills, and enablement experience, enabling you to translate complex products into persuasive narratives that drive commercial results. You thrive in uncertain environments and act swiftly to clarify evolving problem spaces. Your energy comes from simplifying complexity while exercising strong commercial judgment as you assess market readiness, refine messaging, and enhance clarity before product launches. You are proactive, making strides with imperfect information, and you take full ownership of bringing concepts to fruition in real-world applications.

Coast builds modern payment and spend management solutions for commercial fleets across the U.S. With millions of drivers and vehicles relying on outdated systems, Coast aims to bring transparency and digital innovation to B2B card payments. The Coast Fuel Card and spend management platform are just the beginning of this mission. Product Marketing at Coast The marketing team at Coast is a group of 12 who value thoughtful experimentation. Quick tests, fast learning, and scaling what works are core to how the team operates. Strong product positioning, clear messaging, and building a brand that resonates with finance and operations leaders are central to their approach. Product Marketing serves as the link between Coast’s customers, products, and growth plans. This team works closely with Product, Sales, Customer Success, and other marketers to position and launch products, supporting adoption, expansion, and retention throughout the customer journey. Role Overview Coast is hiring a Product Marketing Manager to drive marketing for new products, starting with a spend management solution designed for fleet businesses. This role will play a key part in turning a promising new product into a major business driver. As more products launch this year, there will be room to grow and take on new challenges. This position suits a PMM who wants to work closely with customers and the market, shape messaging for spend management, define packaging and sales strategies, and help increase adoption and expansion. The role offers significant ownership and the chance to influence strategy as Coast grows. What You’ll Do Develop positioning and messaging that clearly communicates Coast’s competitive strengths across all channels, including the website, product updates, sales materials, marketing campaigns, and customer lifecycle communications. Lead and support cross-functional product launches from planning through execution, partnering with Product and Sales to craft the narrative and prepare teams for go-to-market efforts. Design cross-sell and customer lifecycle journeys for your products, including onboarding, activation, engagement, and expansion, using customer insights and performance data to drive adoption and revenue. Location This role is based in New York, NY.

Transforming Dentistry with AIAt Videa, we empower dental professionals to provide enhanced care to millions through artificial intelligence.Oral health is integral to overall health. Dentists serve as guardians of community wellness. We develop innovative technology that enriches the clinical experience and promotes proactive dental care as a standard practice.Every day, thousands of dental practitioners count on Videa. Your contributions will have a direct impact on real-world practices, improving patient outcomes. If you are eager to create something impactful, continue reading.About the RoleWe are seeking an enthusiastic Associate Product Marketing Manager who is passionate about creating and delivering meaningful projects.In this pivotal role, you will be responsible for shaping messaging, content, and enablement throughout the entire customer journey. Your goal is to refine our positioning for key audiences while crafting content that drives sales pipeline, accelerates deals, and ensures customers derive lasting value from our products. You will serve as the bridge connecting product development, sales, customer success, and marketing teams, measuring your success by the tangible impact you create.This position is not for maintaining the status quo; it is a builder's role. You will collaborate with engineers, clinicians, operators, and AI experts to address real-world challenges faced by dental teams. Expect to innovate, run experiments, and create playbooks that evolve over time.Key ResponsibilitiesRefine our core messaging for key buyers and segments, transforming strategic insights into concise narratives that equip sales and marketing with effective tools for generating leads and closing deals.Manage content and campaigns from ideation to execution, focusing on generating assets that drive leads from initial contact to closing, while iterating rapidly based on feedback.Lead messaging and content initiatives for our SMB go-to-market strategy, conducting experiments to discover what resonates, and iterating swiftly to promote self-serve discovery while minimizing reliance on high-touch sales cycles.Ensure consistent communication of product updates and releases to keep prospects and customers informed, highlight value, and alleviate the team's reactive workload.Collaborate across departments to transform customer challenges into seamless solutions, committing to continuous improvement rather than waiting for perfection.Develop content for feature adoption, upselling strategies, and customer education that supports ongoing engagement and success.

Yotpo is at the forefront of redefining trust and loyalty in eCommerce. By leveraging AI-powered Reviews and Loyalty solutions, we enable brands to transform browsers into customers and customers into advocates. With deep integrations throughout the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo provides seamless omnichannel experiences that enhance conversion rates, strengthen customer relationships, and foster profitable, sustainable growth.If you have a passion for crafting compelling product narratives, driving exceptional go-to-market strategies, and influencing how customers perceive innovation, we want to hear from you!The Product team at Yotpo comprises inquisitive, data-driven, and creative thinkers dedicated to developing products that empower brands to thrive. We work closely with Product, R&D, and Go-to-Market teams, consistently aiming to align customer needs with tangible business outcomes. Our culture promotes openness, innovation, and ownership—where every voice is valued, and ideas are transformed into action.As a Senior Product Marketing Manager at Yotpo, you will play a pivotal role in defining how our products are presented in the market and articulating the genuine value we deliver to our customers.

Join artemis as a Product Marketing Manager, where you will play a pivotal role in shaping our product strategies and marketing initiatives. In this dynamic position, you will be responsible for conducting market research, developing product positioning, and collaborating closely with cross-functional teams to ensure successful product launches. Your creativity and analytical skills will drive impactful marketing campaigns that resonate with our audience.

Join Datadog as a Product Marketing Manager and play a pivotal role in our dynamic Product Marketing team. In this exciting position, you will spearhead go-to-market strategies and product launches, collaborating closely with product management, sales, and advocacy teams to promote Datadog’s innovative solutions. If you are a proactive product marketer who thrives in fast-paced environments, possesses a data-driven approach, and is ready to make an impact, we would love to hear from you!At Datadog, we highly value our workplace culture, fostering relationships and collaboration that spark creativity. We embrace a hybrid work model, allowing our Datadogs to find a balance that suits their personal and professional lives.

About 9fin9fin is at the forefront of transforming global debt markets through our cutting-edge AI platform, addressing an asset class exceeding $145 trillion.In a landscape where debt markets operate on fragmented data and inefficient workflows, 9fin consolidates essential credit data, comprehensive analysis, and streamlined processes into a singular, powerful platform.Currently, we empower over 300 prestigious institutions worldwide, including leading banks, asset management firms, private equity companies, legal firms, and advisory services. With remarkable growth in the U.S. and outstanding client retention stemming from deep workflow integration, 9fin is on a rapid ascent.We are at a pivotal moment in our journey. With a proven product-market fit and increasing global demand, 9fin is poised to become the definitive platform for debt markets globally.The OpportunityAs the Product Marketing Manager, you will spearhead our go-to-market (GTM) strategies and oversee product launch executions. Your responsibilities will include crafting impactful sales enablement tools, performing in-depth market research, and collaborating with various teams to ensure the successful adoption of 9fin’s innovative products. This role is perfect for a B2B SaaS marketing professional eager to foster product engagement and enhance messaging for state-of-the-art fintech solutions.What You'll Work OnYour daily tasks will vary, but expect to:Devise and implement GTM strategies for new product launches, ensuring alignment with organizational objectives and promoting collaboration among product, sales, and marketing teams.Produce sales enablement materials (including presentations, case studies, battle cards, and one-pagers) to equip the sales team for effective product promotion.Perform market segmentation analysis to identify target customer groups and tailor messaging and marketing strategies to meet their unique needs and challenges.Articulate and communicate compelling product positioning that distinguishes 9fin in the market and resonates with our target audience.Stay updated on industry trends and competitor activities, offering insights that shape product development and marketing strategies.Collaborate with customer success teams to enhance engagement, retention, and product adoption through targeted marketing campaigns and educational content.

Profound creates a platform designed for marketing in the AI era. The company’s tools enable leading brands to understand and influence how AI systems like ChatGPT, Claude, Perplexity, and Gemini interact with their offerings. Marketing teams rely on Profound’s AI Agents to improve efficiency and results. Role overview This is the first Product Marketing Manager role at Profound dedicated to Market Intelligence. The position focuses on shaping and communicating Profound’s perspective on the current market landscape and the future the company is building toward. The market is changing rapidly, with new competitors emerging and industry analysts updating their definitions. Buyers are still learning how to evaluate solutions in this space, making deep market understanding essential. What you will do Lead Profound’s approach to competitive intelligence, analyst relations, and win-loss analysis as a unified function Turn market insights into actions that inform sales strategy, product direction, and market positioning Collaborate closely with Product Marketing, Sales, Customer Success, Product Development, Executive Leadership, and GTM Operations teams Location This position is based in New York, New York.

Join Findigs as a Lead Product Marketing Manager and play a pivotal role in shaping our marketing strategies for innovative products. In this dynamic position, you'll lead cross-functional teams to drive product positioning, messaging, and go-to-market strategies. Collaborate with product development and sales teams to ensure alignment and maximize product impact.

Join Appian as a Lead Product Marketing Manager and take the reins of our product marketing strategies. In this pivotal role, you will drive the positioning, messaging, and go-to-market strategies for our innovative products. You will collaborate closely with cross-functional teams including product management, sales, and customer success to ensure alignment and effectiveness in our marketing efforts.Your expertise will help shape our marketing initiatives, engage our target audience, and enhance our brand presence in the market. If you are passionate about technology and thrive in a dynamic environment, we want to hear from you!

Infor Management Group PLC seeks a Product Marketing Manager, Attendee, based in New York. This position centers on building and carrying out marketing strategies that enhance how attendees experience our offerings. Success in this role depends on working closely with teams throughout the company to design campaigns that resonate with our audience and showcase our products. Key responsibilities Create and manage marketing initiatives aimed at engaging attendees Collaborate with colleagues from various departments to coordinate and execute campaigns Promote product features and benefits through targeted marketing approaches Support efforts to align the attendee experience with overall business objectives

ABOUT THE ROLE Peloton is seeking a dynamic Senior Manager of Global Product Marketing to spearhead the strategy, development, and execution of pivotal business initiatives aimed at enhancing brand awareness, driving sales, and increasing All Access Member subscriptions. As a key player in the Connected Fitness domain, you will leverage your expertise in Peloton’s business landscape and understand the daily challenges faced by our target audience to identify opportunities for both current and future products. Your role will involve a blend of strategic thinking and data analysis, complemented by robust project management skills, to orchestrate and implement multifaceted, creative campaigns and comprehensive global go-to-market strategies. You will report directly to the Director of Product Marketing (Connected Fitness) and collaborate with diverse teams across the organization, including Hardware, Product, Design, User Research, Consumer Insights, Finance, and Marketing channels, to define strategic directions and lead cross-functional initiatives that yield significant business results. The ideal candidate will be passionate about uncovering new opportunities, formulating and refining strategies, and executing with precision. You should have a proven track record in defining opportunities for innovative products and experiences, possess exceptional project management abilities to streamline complex workflows, and have experience or a strong desire to learn about physical product development. Additionally, experience collaborating with software teams to drive growth, user adoption, and engagement is highly valued. YOUR DAILY IMPACT AT PELOTON Craft the product marketing strategy for new products and features that enhance the Connected Fitness product lineup...

Product Marketing ManagerTransforming a $25B+ MarketProminent companies such as AWS, Stripe, and Twilio have demonstrated that technology not central to your core value should be outsourced. Yet, all engineering teams consistently face one challenge: authorization—managing access control within your application. Our mission is to revolutionize this space.We envision a future where developers no longer craft their own authorization systems, instead opting for "Just use Oso", akin to the way they might say, "Just use Postgres." By doing so, we are paving the way for a burgeoning $25B+ authorization market.Why Choose Oso?We lead the charge in traction, funding, and expertise:Traction: Oso is trusted by thousands of organizations ranging from startups to Fortune 500 companies, including Wayfair, ProductBoard, Vanta, Brex, Verizon, ZoomInfo, and Duolingo.Capital: Our vision is supported by top-tier investors, including Sequoia, Felicis, and a distinguished group of industry veterans: Olivier Pomel (Founder, Datadog), Dev Ittycheria (CEO, MongoDB), Armon Dadgar (Founder, HashiCorp), and others.Team: With over five years of deep engagement in this domain, we’ve partnered with thousands of engineering teams to tackle one of the most significant challenges in software development.Why Now?We’re at a pivotal moment. With a robust product, a vibrant community, and a developer-first approach already established, we are seeking a Product Marketing Manager to bridge our innovations with the end-users who will benefit from them.Key ResponsibilitiesPositioning & Messaging – Craft and refine Oso's narrative for various segments, channels, and personas, translating intricate concepts into straightforward, developer-centric messaging.Feature Launches – Spearhead go-to-market strategies for new feature releases and enhancements. Ensure users grasp the value through comprehensive documentation, announcements, and onboarding processes.Storytelling – Collaborate with the content team to articulate Oso’s value proposition through customer success stories, blog articles, webinars, and other formats.Product Adoption – Work closely with growth, Developer Relations, and sales teams to enhance user engagement and product understanding.

As a Senior Product Marketing Manager at govwell, you will play a critical role in shaping the future of our product offerings. You will collaborate with cross-functional teams to develop and execute marketing strategies that resonate with our target audience. Your expertise will drive customer engagement and contribute to the overall success of our innovative solutions.

Elliptic seeks a Principal Product Marketing Manager in New York to guide marketing strategy for its product portfolio. This position plays a central role in how Elliptic communicates product value and reaches customers. Role overview The Principal Product Marketing Manager develops messaging that clearly explains product benefits and differentiators. This work includes defining product positioning and ensuring it resonates with target audiences. The role also involves building go-to-market plans that align with business goals and drive customer engagement. Key responsibilities Create and refine product messaging for clarity and impact Define positioning for products within Elliptic’s portfolio Develop go-to-market strategies that support business growth Collaborate with teams to ensure marketing plans connect with customer needs Location This position is based in New York, United States.

About Parloa At Parloa, we strive to transform every customer interaction into a seamless experience for both clients and the companies that serve them. Our innovative agentic AI technology is paving the way for a new era in customer service—transitioning from transactional support to meaningful dialogues. Our impact is tangible, having facilitated over one billion interactions for leading global brands, including Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI, who are leveraging Parloa at scale. About the Role: As the Principal Product Marketing Manager at Parloa, you will play an integral role in shaping the future of customer experience for Global 2000 companies. This position is not just about marketing AI; it's about establishing the new benchmark for human-AI collaboration within enterprises. Your expertise will drive the development of go-to-market (GTM) strategies, spearhead marketing initiatives, empower sales teams, cultivate thought leadership, and analyze market data to deepen our understanding of customers and competitors. We seek a confident communicator who can think strategically, operate independently, and collaborate effectively across various departments and time zones. Areas of Ownership: Embracing an owner's mentality, you will guide Parloa's evolution beyond mere features and benefits, shaping our market positioning and ensuring we lead the charge in agentic customer experience across service, sales, and marketing sectors. Lead product marketing initiatives to support our commercial teams in securing 7-figure contracts. You will define Parloa's market narrative, oversee the development of our Ideal Customer Profile (ICP), and create compelling value frameworks and ROI stories. Generate impactful content to bolster sales efforts and collaborative marketing with partners, serve as the go-to expert for enablement sessions, and steer communication strategies across diverse audiences and channels. Drive our ecosystem's GTM strategies by empowering sales and partnership teams with sophisticated use cases and research-backed proof points, while collaborating with our Competitive Intelligence team to reinforce competitive advantages. Enhance our thought leadership regarding AI agents and platforms by sourcing innovative ideas and translating complex technical concepts into accessible narratives.

Why Join Us?In the past year, GovEagle has achieved remarkable growth, boasting a 5x revenue increase and a customer base that has expanded 10x in daily active users (DAU). Our innovative AI agents are revolutionizing the way government contracting customers manage their RFPs, significantly reducing time spent and increasing award success.To sustain this impressive trajectory, we are seeking a Founding Product Marketing Manager to lead the development of our marketing strategy. This pivotal role will oversee GovEagle's brand identity, encompassing messaging across various platforms, content marketing initiatives, and market positioning strategies.Your ResponsibilitiesContent Creation and Storytelling: Develop engaging content and visuals for blogs, announcements, sales materials, and social media.SEO Collaboration: Partner with SEO agencies to produce high-quality blog content while enhancing our SEO footprint.Customer Testimonials and Proof Points: Collaborate with clients to create impactful testimonials, use cases, and case studies.Event Management: Plan and execute GovEagle's participation in conferences, webinars, and meetups.Cross-Department Collaboration: Align with Sales to ensure messaging resonates with prospects and work closely with Product to understand workflows and future developments.Conversion Rate Optimization: Assist in the redesign of landing pages and efforts to improve conversion rates.Email Marketing: Develop and implement a newsletter strategy to keep customers and prospects informed about GovEagle’s developments.Who You AreA quick learner who can navigate the complexities of government contracting with ease.A proactive individual who enjoys taking ownership from strategy formulation to execution.Comfortable working in a dynamic environment and building processes from the ground up.Qualifications We SeekMinimum of 2 years of experience in product marketing, growth marketing, or a related strategic marketing role.Proven experience in crafting and managing messaging for a SaaS product.Excellent skills in customer interviewing and communication.Familiarity with basic analytics, including funnels, content performance, and experiments.Willing to work in-person 5 days a week in NYC or DC.