companyLemFi logo

Marketing Technology Lead

LemFiLondon
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Mid to Senior

Qualifications

Qualifications:Proven experience in marketing technology, preferably in a financial or tech startup environment. Strong understanding of multi-touch attribution models and analytics tools. Experience with server-side tracking and data privacy regulations. Familiarity with deep linking technologies and user retention strategies. Proficient in A/B testing methodologies and tools. Excellent problem-solving skills and ability to work in a fast-paced environment. Strong communication skills to collaborate effectively with cross-functional teams.

About the job

LemFi (Series B) is on a mission to redefine the financial experience for the Global South.


We believe that relocating to a new country should not equate to starting anew. Our dedicated team of over 400 professionals, spread across 20+ countries, is crafting a comprehensive financial ecosystem that enables immigrants to maintain connections with their homeland, establish financial stability, and foster wealth, irrespective of their origin or residence.


What initially began as a platform for swift and cost-effective remittances has now transformed into a holistic solution encompassing multi-currency accounts, payment systems, credit facilities, and pathways for sustained financial growth.


With millions of users globally, we facilitate over $1 billion in transactions monthly across 30+ countries, demonstrating that financial opportunities should not be constrained by borders.

Your Role

As the Marketing Technology Lead, you will serve as the architect of our performance optimization engine. Your primary goal will be to ensure that all investments in global user acquisition are traceable and that our conversion funnel operates without any leaks. You will establish the framework necessary to attribute cross-border transfers back to their origins and enhance the journey to the 'First Send'.

Your Contributions Will Include

  • Full-Funnel Attribution Design: Oversee a multi-touch attribution (MTA) model that accurately represents the intricate P2P journey, encompassing Web-to-App transitions, cross-device interactions, and referral cycles.

  • Server-Side Tracking Leadership: Implement a transition to server-side GTM or Segment to circumvent ad-blockers and privacy constraints, ensuring absolute precision in tracking 'Transaction Funded' events.

  • Event Mapping & Taxonomy Management: Take ownership of the global event dictionary to ensure consistent triggering of events such as 'KYC_Started', 'KYC_Approved', and 'Transfer_Initiated' across iOS, Android, and Web platforms.

  • Deep Linking Optimization: Execute deferred deep linking (utilizing AppsFlyer or Branch) so that users arriving from specific corridor advertisements (e.g., USD-to-PKR) are greeted with the correct currency pairs instantly.

  • Retention Trigger Architecture: Develop 'Liquidity Alerts' that send automated, personalized push notifications when a user's sending habits deviate from their usual patterns.

  • Experimentation Promotion: Handle the technical aspects of A/B testing (e.g., Optimizely, VWO) and conduct 'Lift Studies' to substantiate the effectiveness of new initiatives.

About LemFi

LemFi is at the forefront of creating a financial landscape tailored for the Global South. Our innovative solutions empower individuals to bridge distances and enhance their financial capabilities, fostering growth and prosperity. Join us in transforming lives through technology and financial inclusion.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.