About the job
Rowspace seeks a Marketing Lead to establish and guide its marketing efforts in New York City. This early-stage position works closely with the founders, focusing on reaching CIOs, technology leaders, and managing directors at top private equity firms, credit managers, and institutional allocators.
The role centers on quality over volume. With a well-defined client list, success relies on building trust and understanding the decision-making processes within investment firms. The Marketing Lead will drive the entire marketing strategy, including demand generation, account-based marketing, events, content, and foundational go-to-market systems.
This position offers the opportunity to shape Rowspace’s growth and brand voice from the ground up.
What you will do
- Collaborate with founders to develop and prioritize a target account list, tailoring outreach for key prospects and leveraging warm introductions to expand the network.
- Lead a variety of marketing initiatives, such as demand generation, account-based marketing, product marketing, customer lifecycle management, and growth experiments.
- Work with sales and founders to design highly customized outbound marketing strategies that produce measurable results.
- Organize and lead events and field marketing activities, including executive dinners, conference activations, and speaking opportunities.
- Shape Rowspace’s voice and launch content series that engage professionals at financial institutions.
- Grow the company’s social media presence and develop a retargeting strategy, with a focus on LinkedIn and outreach to CIOs and technology leaders at target accounts.
- Serve as a market voice by sharing insights from prospects and clients, collaborating with product and engineering teams to inform future directions.
- Set up the marketing technology stack (using tools like Hubspot, Clay, Unify, or similar) and implement account-level tracking to identify signals such as personnel changes and website visits from target domains.
Requirements
- Experience marketing or selling to financial institutions, with insight into how private equity, credit managers, and crossover funds evaluate and purchase software, emphasizing trust and accuracy.
- Comfort handling a wide range of marketing responsibilities and adapting as priorities shift.
- Demonstrated ability to build relationships and engage senior stakeholders.

