About the job
Rowspace is looking for a Marketing Lead to build and guide our marketing function from the ground up in New York City. This is an early-stage role with direct collaboration alongside our founders. The focus: reaching CIOs, heads of technology, and managing directors at leading private equity firms, credit managers, and institutional allocators.
Quality matters more than quantity here. The target client list is clearly defined, and success depends on building trust and understanding how investment firms make decisions. The Marketing Lead will own the full marketing strategy, from demand generation and account-based marketing to events, content, and the underlying go-to-market infrastructure.
This is a chance to help shape Rowspace’s growth and voice from the start.
What You Will Do
- Work with founders to create and prioritize a target account list. Tailor outreach for key prospects, using warm introductions to grow our network.
- Run a mix of marketing activities: demand generation, account-based marketing, product marketing, customer lifecycle management, and growth experiments.
- Partner with sales and founders to develop highly customized outbound marketing strategies that drive results.
- Lead events and field marketing, including executive dinners, conference activations, and speaking engagements.
- Shape Rowspace’s voice and launch engaging content series to attract professionals at financial institutions.
- Grow our social media presence and build a retargeting strategy, especially on LinkedIn, aimed at CIOs and technology leaders in our target accounts.
- Act as a market voice by sharing insights from prospects and clients, collaborating with product and engineering on future directions.
- Set up the marketing technology stack (such as Hubspot, Clay, Unify, or similar tools). Implement account-level tracking to spot warming signals like personnel changes and website visits from target domains.
What We’re Looking For
- Experience marketing or selling to financial institutions. Understand how private equity, credit managers, and crossover funds evaluate and buy software, with an emphasis on trust and precision.
- Comfort with a broad range of marketing tasks and a willingness to adapt as needs evolve.
- Proven ability to build relationships and engage with senior stakeholders.

