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Lead Writer / Content Strategist - Canada

NerdWalletNerdWallet Canada
Hybrid Full-time

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Experience Level

Senior

Qualifications

The ideal candidate will possess the following qualifications:A passion for personal finance and a strong understanding of credit cards and related topics. Proven experience in writing and content strategy, with a focus on data-driven decision-making. Strong collaborative skills and the ability to work cross-functionally. Excellent research, editing, and storytelling abilities. Ability to analyze performance metrics and adjust strategies accordingly.

About the job

At NerdWallet, our mission is to provide clarity in financial decision-making for all. We're proud to foster a diverse, flexible, and transparent culture where you can thrive, take calculated risks, and express your true self. Whether working remotely or in the office, we support your unique working style. We believe in investing in your well-being, professional growth, and impact because when one of us succeeds, we all succeed.

Role Overview:

As a Lead Writer / Content Strategist II, you will produce top-notch, data-driven content that empowers Canadians to make informed personal finance choices, particularly regarding credit cards. This position combines editorial excellence with strategic insight, focusing on identifying content gaps, optimizing existing materials, and creating innovative formats to engage audiences effectively. Your work will enhance NerdWallet Canada’s expertise, improve content performance, and broaden our audience through compelling, audience-first storytelling.

In this senior individual contributor role, you will be a thought leader, merging strong editorial judgment with a strategic, audience-centric approach. You will take ownership of content performance, proactively seeking out ways to enhance NerdWallet Canada’s content portfolio and exploring new formats. Collaboration is key as you will work cross-functionally with editorial, data, and PR teams to ensure that all content is accurate, relevant, and impactful. You will operate independently, shaping not just the narratives we share, but also determining the best delivery methods to serve our audience effectively.

Key Responsibilities:

  • Identify content gaps and optimization opportunities using performance data and strategic priorities; propose and create new articles to fill those gaps.

  • Research and develop well-sourced, clear, and engaging content focused on Canadian personal finance issues, especially credit cards.

  • Engage in and create diverse content formats (e.g., articles, newsletters, social media, video) to enhance the audience-first user experience.

  • Provide editing support, including backreads, copyediting, and line editing, to maintain high editorial standards across team outputs.

  • Review Canadian credit card products, gather and analyze data, and translate insights into easily digestible comparisons and recommendations for consumers.

About NerdWallet

NerdWallet is dedicated to helping people navigate their financial lives with confidence. We strive to build a culture that embraces diversity, fosters growth, and empowers our employees to make impactful decisions.

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