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Digital Marketing Manager

AHS PropertiesDubai, Dubai, United Arab Emirates
On-site Full-time

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Experience Level

Manager

Qualifications

Requirements & QualificationsBachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is highly desirable. A minimum of 7-10 years of experience in digital marketing with a strong leadership background. In-depth knowledge of ultra-luxury real estate, property development, or premium lifestyle brands. Proven experience in managing high-value campaigns targeting international investors and high-net-worth individuals (HNWIs). Expertise in paid media platforms, analytics tools, and marketing automation systems. Fluency in English is essential; proficiency in Arabic is a considerable advantage. Willingness to work full-time on-site in Dubai and lead cross-departmental collaboration. Technical & Professional SkillsStrategic digital planning and budget oversight. Expertise in performance marketing and optimization of marketing funnels. Advanced analytical skills and reporting capabilities (e.g., Google Analytics, dashboards, CRM integration). Luxury brand positioning and audience segmentation. Strong leadership qualities and effective stakeholder communication. Able to thrive in high-pressure launch settings.

About the job

AHS Properties, a premier real estate firm in the UAE, is on the lookout for a creative and seasoned Digital Marketing Manager to enhance our marketing initiatives. In this pivotal role, you will be instrumental in crafting and executing innovative digital marketing strategies that elevate brand visibility, cultivate audience engagement, and attract potential leads. This position demands a robust grasp of digital marketing channels, exceptional analytical capabilities, and a commitment to keeping pace with the latest industry trends.

Key Responsibilities

  • Formulate and implement all-encompassing digital marketing strategies that align with brand identity and sales goals.
  • Oversee and refine significant paid media campaigns across platforms such as Meta, Google, YouTube, and other international channels.
  • Manage performance marketing funnels effectively from awareness to conversion, focusing on measurable returns on investment.
  • Collaborate with cross-functional teams, including creative, content, and sales, to ensure timely alignment of campaigns with project milestones.
  • Track and analyze campaign KPIs like cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), engagement metrics, and lead quality.
  • Lead initiatives for website optimization, enhancing landing pages, user experience flow, and conversion rates.
  • Coordinate with external agencies, media buyers, and technology partners as required.
  • Generate performance reports and strategic insights for executive leadership.
  • Ensure adherence to brand consistency, regulatory standards, and compliance with Dubai real estate marketing norms.

About AHS Properties

AHS Properties is a distinguished real estate firm based in Dubai, renowned for its commitment to excellence in the ultra-luxury market. We pride ourselves on providing exceptional service and innovative solutions to meet the needs of our clients.

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