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Data Implementation & Analytics Specialist

careersactivatetalentRemote — Philippines
Remote Full-time

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Experience Level

Experience

Qualifications

The ideal candidate will possess a robust analytical background, demonstrating expertise in data implementation and analytics, with a focus on eCommerce. Strong familiarity with Google Analytics (GA4), Google Marketing Platform (GMP), and data warehousing solutions is essential. Experience in working with attribution models and data pipelines is highly desirable. Proficiency in SQL, Python, or R for data analysis is expected. Excellent communication skills are crucial to effectively convey insights to cross-functional teams and executive leadership.

About the job

Schedule: Full-Time, Monday to Friday, 8 AM to 5 PM

Location: 100% Remote

Time Zone: PST (Pacific Time Zone)

Contract Type: Independent Contractor

Duration: Long-Term

Compensation: Negotiable

About Our Client:

Join a leading Los Angeles-based fashion brand renowned for its vibrant, trend-focused styles and substantial presence on social media. This company prioritizes body-inclusive designs and agile product turnover, cultivating a devoted global audience by offering affordable, influencer-endorsed fashion at scale.

Position Overview:

We are seeking a Data Implementation & Analytics Specialist to spearhead the integration of Northbeam as our new multi-touch attribution platform within a dynamic fashion eCommerce environment. This role demands a data expert who will oversee the complete implementation process, consolidate data across Google's marketing ecosystem, and transform raw data into actionable insights for our growth team.

Key Responsibilities:

Northbeam Deployment

  • Lead discovery sessions, scoping, and phased rollout of Northbeam
  • Map and validate data streams from Shopify/BigQuery, marketing APIs, and pixel events
  • Create and test multi-touch attribution models that accurately represent customer journeys

Mastery of Google Ecosystem

  • Configure GA4, GMP (Ads, CM360, SA360), and BigQuery for seamless data integration
  • Establish rigorous UTM conventions and server-side tracking to minimize signal loss post-iOS 17

Data Pipeline & Warehousing

  • Design ELT workflows using tools like Fivetran or Airbyte to feed into a centralized data warehouse
  • Manage schema and monitor data quality, while automating anomaly alerts

Reporting & Insight Generation

  • Create Looker/Tableau dashboards to visualize daily cohort ROAS, MER, and LTV
  • Conduct ad-hoc analyses using SQL, Python, or R to inform budget allocation and creative testing

Cross-Functional Enablement

  • Train channel managers on interpreting Northbeam and GA4 outputs
  • Collaborate with the development team on tag governance and site-speed considerations
  • Effectively communicate findings to executive leadership in an easily understandable manner

Success Milestones:

  1. 30 Days: Design completed for Northbeam architecture, implementation timeline secured, and key stakeholders trained on data prerequisites.
  2. 60 Days: Core data feeds operational, actionable insights generated from attribution models, and first dashboards delivered.
  3. 90 Days: Achieve full-funnel visibility, track improvements in blended ROAS, and automate data QA processes.

About careersactivatetalent

Our client is a prominent fashion brand headquartered in Los Angeles, celebrated for its innovative, body-inclusive designs and rapid product turnover. With a strong social media presence, the brand has cultivated a loyal customer base by offering trendy, influencer-supported fashion at accessible prices.

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