About the job
Schedule: Full-Time, Monday to Friday, 8 AM to 5 PM
Location: 100% Remote
Time Zone: PST (Pacific Time Zone)
Contract Type: Independent Contractor
Duration: Long-Term
Compensation: Negotiable
About Our Client:
Join a leading Los Angeles-based fashion brand renowned for its vibrant, trend-focused styles and substantial presence on social media. This company prioritizes body-inclusive designs and agile product turnover, cultivating a devoted global audience by offering affordable, influencer-endorsed fashion at scale.
Position Overview:
We are seeking a Data Implementation & Analytics Specialist to spearhead the integration of Northbeam as our new multi-touch attribution platform within a dynamic fashion eCommerce environment. This role demands a data expert who will oversee the complete implementation process, consolidate data across Google's marketing ecosystem, and transform raw data into actionable insights for our growth team.
Key Responsibilities:
Northbeam Deployment
- Lead discovery sessions, scoping, and phased rollout of Northbeam
- Map and validate data streams from Shopify/BigQuery, marketing APIs, and pixel events
- Create and test multi-touch attribution models that accurately represent customer journeys
Mastery of Google Ecosystem
- Configure GA4, GMP (Ads, CM360, SA360), and BigQuery for seamless data integration
- Establish rigorous UTM conventions and server-side tracking to minimize signal loss post-iOS 17
Data Pipeline & Warehousing
- Design ELT workflows using tools like Fivetran or Airbyte to feed into a centralized data warehouse
- Manage schema and monitor data quality, while automating anomaly alerts
Reporting & Insight Generation
- Create Looker/Tableau dashboards to visualize daily cohort ROAS, MER, and LTV
- Conduct ad-hoc analyses using SQL, Python, or R to inform budget allocation and creative testing
Cross-Functional Enablement
- Train channel managers on interpreting Northbeam and GA4 outputs
- Collaborate with the development team on tag governance and site-speed considerations
- Effectively communicate findings to executive leadership in an easily understandable manner
Success Milestones:
- 30 Days: Design completed for Northbeam architecture, implementation timeline secured, and key stakeholders trained on data prerequisites.
- 60 Days: Core data feeds operational, actionable insights generated from attribution models, and first dashboards delivered.
- 90 Days: Achieve full-funnel visibility, track improvements in blended ROAS, and automate data QA processes.
