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Customer Value Management Product Manager

EnerwaveAthens, Attica, Greece
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications:Bachelor's degree in Marketing, Business, Data Science, or a related field. A Master’s degree will be considered an asset. Minimum of 3 years of experience in CVM, CRM, or customer analytics roles, showcasing strong analytical skills and proficiency in tools such as Python, SPSS Modeler, and SQL. Familiarity with BI and cloud tools, and CRM platforms (e.g., Power BI, Microsoft Fabric, Salesforce) is essential. Experience in developing real-time automated solutions for customer engagement and campaign execution. Strong strategic thinking and analytical skills. Data-driven decision-making capabilities. Project management skills. A customer-centric mindset. Commercial acumen.

About the job

Enerwave, part of HELLENiQ ENERGY, develops energy solutions with an emphasis on innovation and long-term value. The Athens headquarters is seeking a Customer Value Management (CVM) Product Manager to shape customer strategy across several product lines.

Role overview

The CVM Product Manager leads initiatives that turn customer insights into practical strategies. This position works closely with cross-functional teams to boost engagement, retention, and profitability through targeted campaigns and product improvements.

What you will do

  • Plan and manage CVM campaigns such as upsell, cross-sell, retention, win-back, and loyalty programs.
  • Drive customer segmentation and lifecycle management at the product level.
  • Monitor and report on key CVM metrics and campaign outcomes.
  • Analyze customer behavior and usage data to spot value opportunities.
  • Work with sales, digital, customer experience, and product teams to strengthen engagement.
  • Take responsibility for CVM KPIs, including churn rate and campaign success rate.
  • Align CVM activities with wider marketing goals.
  • Support the rollout of real-time automated solutions for campaign execution.
  • Contribute to strategies that use AI for personalization.
  • Promote collaboration across IT, operations, and customer service teams.
  • Translate complex data into actionable recommendations.

Location

This role is based at Enerwave's headquarters in Athens, Attica, Greece.

About Enerwave

About Enerwave:Enerwave is part of HELLENiQ ENERGY and stands at the forefront of innovative energy solutions. We are passionate about what we do, and we strive to provide our employees with an environment that fosters growth, creativity, and the drive to excel. Join us and be part of a team that is making a difference in the energy sector!

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