About the job
SimpliSafe creates home security systems and services for customers throughout the United States. The company’s mission focuses on protecting homes while also supporting employee development. Teams collaborate in a low-ego setting where individual contributions matter. SimpliSafe follows a hybrid work schedule: most teams gather in the Richmond, VA office two core days each week (usually Tuesday, Wednesday, or Thursday), and work remotely the other days.
Role overview
The Customer Analytics Manager - Activations & Adoption leads strategy and analytics for device setup, hardware adoption, subscription activation, and customer engagement. Reporting to the Head of Customer Analytics, this manager’s insights inform decisions at the executive and board level. The team’s work shapes how SimpliSafe tracks and improves engagement, including app usage, arming behaviors, camera activity, and recurring monthly revenue growth.
This position manages a team that builds and maintains reporting frameworks, runs experiments, and forecasts key metrics. Collaboration with Customer Lifetime Value, Acquisition, and Operational teams is central to the role.
What you will do
- Lead analytics for device setup, hardware adoption, subscription activation, and ongoing customer engagement.
- Translate complex data into clear, actionable stories for executive and board audiences.
- Develop and maintain an Activations & Adoption Analytics roadmap in partnership with Customer Lifetime Value leadership.
- Define success criteria for major initiatives and oversee measurement design, including A/B and multivariate testing, statistical analysis, and interpretation of results for business partners.
- Encourage analytical best practices across the organization.
Work location
This position is based in Richmond, VA. SimpliSafe uses a hybrid work model: most teams spend two core days per week in the office, with flexibility to work remotely on other days.

