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CRM & Content Coordinator

Hybrid Full-time
Position filled

Experience Level

Entry Level

Qualifications

Exceptional written and verbal communication skills in EnglishProficiency in German is a plusStrong organizational skills with the ability to manage multiple tasks simultaneouslyAbility to work calmly and accurately in a fast-paced environmentSelf-starter with the ability to work independently when requiredEffective team collaboration skillsPrevious experience or knowledge of the i-Gaming industry is advantageous but not essentialA passion for or interest in horse racing is preferred, but curiosity and a willingness to learn are essential

About the role

RaceBets, a specialist bookmaker within Betsson Group, is looking for a CRM & Content Coordinator to join its Malta-based team. This hybrid role connects content management, operational support, and CRM activities for a platform dedicated exclusively to horse racing in over 30 countries.

Role overview

The CRM & Content Coordinator manages and improves website content related to horse racing products. Daily tasks include updating site content, ensuring accuracy, and maintaining consistency across all materials. Collaboration with various teams is essential to identify and resolve any content issues quickly.

What you will do

  • Build, update, and optimize horse racing product content on the website.
  • Take responsibility for daily content updates, focusing on precision and consistency.
  • Work with other teams to address and fix content-related problems.
  • Assist in planning, executing, and analyzing CRM activities for RaceBets and other horse racing brands within Betsson Group.
  • Partner with the CRM Manager and local market teams to shape the customer journey, covering onboarding, engagement, retention, and reactivation.
  • Contribute to campaign development, execution, and review after completion.

Who will succeed

This position fits someone who enjoys taking ownership, adapts quickly, and seeks ways to improve daily work. Curiosity and a collaborative approach with both content and CRM teams are important to thrive in this role.

About Betsson Group and RaceBets

Betsson Group brings a challenger mindset, focusing on collaboration and continuous improvement. RaceBets stands out as a bookmaker dedicated solely to horse racing, delivering a unique experience for customers around the world.

About Betsson Group

At Betsson, we are committed to growth—both for our business and for you. You will gain hands-on experience across Content, CRM, Operations, and Data, in a role where no two days are alike. We encourage ownership, idea sharing, and continuous improvement in our work. You will become part of a fun, supportive, and inclusive team within one of Europe's leading online gaming groups—a company that values trust, teamwork, and offers the freedom to perform. And yes, we genuinely enjoy what we do.

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