About the role
RaceBets, a specialist bookmaker within Betsson Group, is looking for a CRM & Content Coordinator to join its Malta-based team. This hybrid role connects content management, operational support, and CRM activities for a platform dedicated exclusively to horse racing in over 30 countries.
Role overview
The CRM & Content Coordinator manages and improves website content related to horse racing products. Daily tasks include updating site content, ensuring accuracy, and maintaining consistency across all materials. Collaboration with various teams is essential to identify and resolve any content issues quickly.
What you will do
- Build, update, and optimize horse racing product content on the website.
- Take responsibility for daily content updates, focusing on precision and consistency.
- Work with other teams to address and fix content-related problems.
- Assist in planning, executing, and analyzing CRM activities for RaceBets and other horse racing brands within Betsson Group.
- Partner with the CRM Manager and local market teams to shape the customer journey, covering onboarding, engagement, retention, and reactivation.
- Contribute to campaign development, execution, and review after completion.
Who will succeed
This position fits someone who enjoys taking ownership, adapts quickly, and seeks ways to improve daily work. Curiosity and a collaborative approach with both content and CRM teams are important to thrive in this role.
About Betsson Group and RaceBets
Betsson Group brings a challenger mindset, focusing on collaboration and continuous improvement. RaceBets stands out as a bookmaker dedicated solely to horse racing, delivering a unique experience for customers around the world.
