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Content & CRM Analyst II

InterBelo Horizonte, MG
On-site Full-time

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Experience Level

Experience

Qualifications

Candidates should possess strong analytical skills, creativity, and experience in content creation and CRM. Familiarity with data analysis tools is a plus. A Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.

About the job

Come and be part of Inter with us!!!

At Inter, we believe that every day is a new opportunity to shape the future through the technology you develop, the connections you foster, and the ideas you exchange. As a Super App, we provide comprehensive digital banking solutions, including investments, credit, insurance, a marketplace, and a variety of everyday services. More than that, we are a dynamic team in continuous evolution.

With this momentum, new opportunities arise. Now it's your chance to experience a smart way to invest in your career. Come join us and be #sanguelaranja!

About the Role and Mission

We are looking for a strategic and creative professional to lead content production and customer relationship management (CRM), focusing on crafting personalized journeys and executing high-impact campaigns.

Your Daily Responsibilities Will Include:

  • Mapping and developing comprehensive CRM journeys across various touchpoints.
  • Defining triggers and conversion points throughout the journey.
  • Continuously optimizing journeys based on performance metrics.
  • Implementing advanced segmentation strategies using behavioral, demographic, and transactional data.
  • Creating dynamic and personalized content for different personas and stages of the journey.
  • Planning and executing integrated multichannel campaigns (email, SMS, push notifications, social media).
  • Developing a strategic editorial calendar aligned with business objectives.

About Inter

Inter is a forward-thinking Super App that revolutionizes the digital banking landscape in Brazil, offering a range of services to enhance the everyday lives of our customers. Join us to be part of a team that thrives on innovation and growth.

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