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Contract Media Planner (Evergreen)

Blue State DigitalNY, DC, Oakland
On-site Contract $70K/yr - $85K/yr

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Experience Level

Experience

Qualifications

The ideal candidate should possess a strong background in media planning and analytics, with a proven ability to engage creatively and strategically. Familiarity with media buying platforms and data analytics tools is essential. Strong communication skills are crucial for effective collaboration with clients and team members.

About the job

Are you passionate about media strategy and eager to make a difference? Join Blue State's Media Team by submitting your application here. Although this is an 'evergreen' job posting, your interest is valuable to us. While we may not be conducting interviews immediately, we are excited to connect with talented individuals who align with Blue State's mission.

If you found this opportunity through LinkedIn, please note that we classify it as an evergreen role; LinkedIn may not specify this distinction.

Key Responsibilities

Craft and implement innovative media strategies that link engagement to business results. As a Media Planner, you will design and execute both digital and traditional advertising strategies for clients ranging from prominent nonprofits to political advocacy groups and major brands.

This role is ideal for you if you possess a blend of strategic thinking, creativity, and analytical skills. You will effortlessly transition from client presentations to in-depth analyses of campaign performance while converting client objectives into actionable media plans. You are fluent in industry jargon, utilizing terms like DSP, CPA, IVT, ROAS, and AVOC, and can communicate these effectively to clients and team members.

Your extensive experience in paid media will inform your contributions, complemented by your digital curiosity and innovative mindset that will introduce fresh ideas to the team.

About Blue State

Blue State is a purpose-driven agency dedicated to partnering with leading causes, brands, and campaigns to create meaningful change. Collaborating with organizations such as Google, UNICEF, Amnesty International, and Oxfam, we transform the way brands and causes raise funds, influence policy, build platforms, and cultivate communities of supporters. With over 150 employees across the US and London, our team is composed of some of the most creative and analytical minds from the political, nonprofit, and branding sectors.

A Day in the Life

  • Develop media plans and recommendations that align with client objectives, ranging from direct response initiatives to advocacy and awareness goals.
  • Manage live media campaigns, overseeing budgets, pacing, collaborating with team members and external vendors for campaign optimization, and providing insightful recommendations to clients.

About Blue State Digital

Blue State is an independent agency committed to driving real change through collaboration with impactful causes and brands. Our diverse team of over 150 professionals is dedicated to redefining how organizations connect with and mobilize their communities.

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