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Business Development & Marketing Manager at Nanyang International School | Singapore

Nanyang International SchoolSingapore, Singapore, Singapore
On-site Full-time

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Experience Level

Manager

Qualifications

Bachelor’s degree in Marketing, Business, Education, or related field. Minimum of 5 years of experience in education marketing or student recruitment.

About the job

About Nanyang International School

Nanyang International School (NIS) is a private institution in Singapore, offering education from Year 1 through Year 12. The school focuses on academic excellence and prepares students for a variety of international pathways.

Role Overview: Business Development & Marketing Manager

This role leads student recruitment efforts across Asia, with a strong focus on practical execution. The Business Development & Marketing Manager will build and refine marketing and enrollment systems to support the school’s growth.

Main Responsibilities

  • Lead Generation & Marketing Systems
    • Design and manage a full lead generation funnel, from ads and content through to enrollment.
    • Oversee the school website, adding lead capture forms, autoresponders for prospectus delivery, and video content.
    • Implement and maintain CRM or tracking systems to monitor inquiries and conversions.
  • Content & Social Media
    • Plan, create, and distribute engaging content across platforms including Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook.
    • Script and supervise video production highlighting student stories, school branding, and webinars.
    • Maintain a steady flow of weekly content.
  • Marketing Collateral & Conversion Assets
    • Develop and manage digital and print materials: prospectuses, landing pages, banners, posters, exhibition materials, webinar decks, and video backdrops.
    • Optimize all materials for conversion, not just branding.
  • Webinars, Events & Exhibitions
    • Organize and deliver webinars for international student audiences (e.g., China, ASEAN).
    • Handle event registration, delivery, and follow-up.
    • Coordinate participation in education fairs and exhibitions.
  • Sales Funnel & Conversion Optimization
    • Analyze and improve the journey from inquiry to application to enrollment.
    • Work closely with sales and admissions to increase conversion rates.
    • Ensure timely follow-up for all leads.
  • Compliance & Regulatory Alignment
    • Ensure all marketing activities and materials meet EduTrust / CPE standards and relevant advertising rules, especially for China-based platforms.
  • Vendor & Project Management
    • Source and manage external vendors such as designers, web developers, and videographers.
    • Oversee timely, quality delivery of all marketing assets.
  • Performance Tracking & Reporting
    • Monitor key metrics like cost per lead, cost per enrollment, and conversion rates by channel.
    • Prepare regular reports and provide actionable recommendations for improvement.

Requirements

  • Bachelor’s degree in Marketing, Business, Education, or a related field.
  • Minimum 5 years of experience in education marketing or student recruitment.

Location: Singapore, Singapore

About Nanyang International School

Nanyang International School (NIS) is a leading private educational institution in Singapore that offers quality education from Year 1 to Year 12, focusing on academic excellence and preparing students for a range of international opportunities.

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