About the job
About Nanyang International School
Nanyang International School (NIS) is a private institution in Singapore, offering education from Year 1 through Year 12. The school focuses on academic excellence and prepares students for a variety of international pathways.
Role Overview: Business Development & Marketing Manager
This role leads student recruitment efforts across Asia, with a strong focus on practical execution. The Business Development & Marketing Manager will build and refine marketing and enrollment systems to support the school’s growth.
Main Responsibilities
- Lead Generation & Marketing Systems
- Design and manage a full lead generation funnel, from ads and content through to enrollment.
- Oversee the school website, adding lead capture forms, autoresponders for prospectus delivery, and video content.
- Implement and maintain CRM or tracking systems to monitor inquiries and conversions.
- Content & Social Media
- Plan, create, and distribute engaging content across platforms including Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook.
- Script and supervise video production highlighting student stories, school branding, and webinars.
- Maintain a steady flow of weekly content.
- Marketing Collateral & Conversion Assets
- Develop and manage digital and print materials: prospectuses, landing pages, banners, posters, exhibition materials, webinar decks, and video backdrops.
- Optimize all materials for conversion, not just branding.
- Webinars, Events & Exhibitions
- Organize and deliver webinars for international student audiences (e.g., China, ASEAN).
- Handle event registration, delivery, and follow-up.
- Coordinate participation in education fairs and exhibitions.
- Sales Funnel & Conversion Optimization
- Analyze and improve the journey from inquiry to application to enrollment.
- Work closely with sales and admissions to increase conversion rates.
- Ensure timely follow-up for all leads.
- Compliance & Regulatory Alignment
- Ensure all marketing activities and materials meet EduTrust / CPE standards and relevant advertising rules, especially for China-based platforms.
- Vendor & Project Management
- Source and manage external vendors such as designers, web developers, and videographers.
- Oversee timely, quality delivery of all marketing assets.
- Performance Tracking & Reporting
- Monitor key metrics like cost per lead, cost per enrollment, and conversion rates by channel.
- Prepare regular reports and provide actionable recommendations for improvement.
Requirements
- Bachelor’s degree in Marketing, Business, Education, or a related field.
- Minimum 5 years of experience in education marketing or student recruitment.
Location: Singapore, Singapore

