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Acquisition Strategy Lead - Germany

iwocaLondon
On-site Full-time

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Experience Level

Manager

Qualifications

The ideal candidate will possess a robust background in strategic marketing, data analytics, and technology integration. Experience in the financial services industry, particularly in the context of small businesses, is highly advantageous. Strong leadership skills, the ability to work collaboratively in a fast-paced environment, and a track record of delivering measurable results are essential.

About the job

iwoca supports small businesses across the UK and beyond by providing financing that adapts to their needs. With over £4 billion in funding delivered to more than 100,000 businesses, the company combines technology, data science, and customer service to help business owners make timely decisions. The team is committed to reaching one million SMEs, aiming to make a positive difference in local communities and economies.

Role overview

The Acquisition Strategy Lead - Germany is based in London and plays a central part in iwoca’s growth within the German market. This position sits within the Acquisition Strategy and Tech team, a group that blends commercial strategy with technical solutions to manage the entire customer acquisition funnel, from first contact through to loan application.

Team focus

  • Strategic Growth & Analytics: Transforming complex data into actionable insights for direct marketing and sales, supporting scalable and profitable outreach in Germany.
  • Technical Infrastructure: Developing and maintaining proprietary systems and models tailored to German operations, with a focus on optimizing the user experience and onboarding process.
  • Operational Excellence: Using data-driven decisions to achieve commercial outcomes, enabling potential clients to quickly understand how iwoca can help their business.

This cross-functional team turns strategic ideas into measurable results, whether by refining marketing tactics or improving features in the application process. Their work underpins iwoca’s expansion in Germany with strong technology and clear commercial direction.

What you will do

This leadership role reports to the Head of Direct Acquisition. The Acquisition Strategy Lead guides an interdisciplinary team and is responsible for acquisition and activation outcomes in the German market. The primary focus is to design and implement strategies that drive growth and engagement.

About iwoca

iwoca is a pioneering financial technology company dedicated to providing flexible funding solutions for small businesses. We leverage innovative technology and deep data analytics to ensure that SMEs can access the capital they need to grow and thrive in a competitive landscape.

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