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Account Director, Paid Social

WPPLondon, United Kingdom
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Qualifications:Proven experience in social media campaign management. Strong analytical skills, with the ability to interpret data to inform strategy. Excellent communication and interpersonal skills. Creative mindset with a focus on results. Ability to work collaboratively in a fast-paced environment.

About the job

About WPP

WPP serves as the trusted growth partner for some of the world’s most influential brands. We harness cutting-edge media intelligence, innovative data solutions, unparalleled creativity, advanced production capabilities, transformative enterprise solutions, and expert strategic advice within a single organization. Powered by exceptional talent and our dynamic marketing platform, WPP Open, we empower our clients to navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.

1096 – Account Director – Paid Social

About WPP Media

WPP Media represents WPP’s global media collective. In an era where media permeates every aspect of life, we unite leading platforms, talented individuals, and strategic partners to unlock limitless growth opportunities. Learn more at wppmedia.com.

Role Summary and Impact

The Social Account Director will play a pivotal role in managing and optimizing client campaigns while crafting social strategies that surpass expectations, whether focused on branding or ROI. Collaborating closely with the Senior Associate Director and Global Operations Centre, you will implement best-in-class social strategies and derive valuable insights through data analysis.

Key Responsibilities:

Campaign Management

  • Oversee the implementation, management, and daily optimization of campaign activities to achieve client objectives and KPIs.
  • Effectively create media plans targeting specific KPIs.
  • Understand and leverage products and solutions developed within the group that are relevant to clients.
  • Take ownership of testing plans for clients and propose innovative testing ideas, including planning, executing, and evaluating tests with precision.

Client and Partner Management

  • Design and create comprehensive social strategies for your client portfolio, ensuring their needs are met with creativity and efficiency.

About WPP

WPP is a leader in creative transformation, utilizing the power of creativity to foster better outcomes for our people, the planet, our clients, and our communities. WPP Media, as part of WPP, is dedicated to bringing together the best talent and resources to create boundless opportunities for growth.

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