About the job
We are seeking a dynamic Web Content Manager to spearhead the strategy, governance, and performance of our corporate website. In this role, you will be instrumental in shaping our content structure, ensuring optimal interpretation by search engines and advanced language models, and enhancing its visibility to our audience. A key aspect of your role will involve analyzing and measuring the impact of editorial decisions on visibility, authority, and conversion rates. This position demands a sharp editorial mindset combined with a thorough and current technical understanding of the elements that drive success for today’s leading B2B websites.
You will collaborate closely with the digital marketing team, taking clear ownership of the content architecture, standards, and performance. Proficiency in enterprise CMS platforms, analytics environments, and project management systems is essential, alongside strong technical skills and a keen analytical mindset. This is a high-impact role with significant responsibilities. The ability to prioritize effectively and a deep commitment are crucial to success, especially during major initiatives and launches.
Your Day at a Glance:
- Lead the end-to-end web content strategy, ensuring alignment with business objectives, buyer journeys, conversion, and AI-driven discoverability.
- Serve as the content authority for the corporate website, defining and enforcing standards related to structure, governance, quality, and performance across international teams.
- Work in collaboration with the digital department to plan, prioritize, and execute complex web initiatives, ensuring that the content strategy aligns with platform capabilities, technical constraints, and performance goals.
- Design and maintain content structures (information architecture, taxonomies, templates, linking models) that support organic SEO, geographic SEO, keyword SEO, and practical interpretation by AI and LLM platforms.
- Assess the impact of editorial decisions on performance metrics, including search visibility, AI-generated responses, engagement quality, and conversion outcomes.
- Drive continuous optimization through rigorous analysis and experimentation.
- Ensure that the website consistently reflects our messaging, brand identity, and quality standards.

