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Vice President, Head of Paid Media

LendingTreeCharlotte, NC, United States; Denver, Colorado, United States; Seattle, Washington, United States
Hybrid Full-time $240K/yr - $240K/yr

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Experience Level

Senior Level Manager

Qualifications

The ideal candidate should possess:A proven track record in managing high-volume paid media campaigns. Strong analytical skills and the ability to leverage data for strategic decision-making. Expertise in SEM, Paid Social, Programmatic, and Partner Marketing. Exceptional leadership and team management abilities. A deep understanding of consumer finance and digital marketing trends.

About the job

This role follows a hybrid schedule at LendingTree offices in Charlotte, NC, Seattle, WA, or Denver, CO. In-office presence is required Tuesday through Thursday, with remote work allowed on Mondays and Fridays.

About LendingTree

LendingTree operates one of the largest performance marketing platforms in the U. S., connecting millions of consumers to a wide range of financial products. The company sits at the intersection of consumer finance, data analytics, and digital customer acquisition. Its multi-vertical marketplace relies on performance marketing to drive growth and value across the ecosystem.

Role Overview

The Vice President, Head of Paid Media manages a nine-figure annual marketing budget, treating it as a real-time capital allocation system. The team continuously adjusts spend across digital channels, products, and audiences to maximize efficient, high-quality lead generation and long-term marketplace value.

This senior leader shapes and executes paid media strategies spanning SEM, Paid Social, Programmatic, and Partner Marketing channels. The position is central to LendingTree's operations and requires a leader who thrives in high-scale, competitive settings.

About LendingTree

LendingTree is a leading online marketplace that connects consumers with various financial services, offering a range of products that empower individuals to make informed decisions regarding their finances. Our innovative approach to marketing and data utilization drives significant growth and enhances customer experiences.

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