company

User Acquisition Manager

Onyx OddsNew York City
On-site Full-time $140K/yr - $250K/yr

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Experience Level

Manager

Qualifications

Qualifications- Proven experience in user acquisition, preferably within a tech or startup environment.- Strong analytical skills with a data-driven mindset.- Familiarity with digital marketing tools and platforms.- Excellent communication and collaboration capabilities.- Passion for sports and emerging trends in prediction markets.

About the job

About Onyx Odds

Onyx Odds is an innovative social sports prediction platform that is transforming the sports landscape. With impressive growth in user engagement and overwhelmingly positive feedback, we are at the forefront of the industry. Founded by a Harvard alumnus with a strong background from Jane Street, our company is backed by substantial venture capital funding, and is situated in the vibrant heart of downtown Manhattan.

The Role

We are seeking a dynamic User Acquisition Manager to spearhead and scale our user growth initiatives across both paid and organic channels. This position will place you at the nexus of marketing, data analytics, and product development, allowing you to craft and execute strategies that attract new users while keeping our growth engine energized. Ideal candidates will be data-driven, thrive in a fast-paced startup atmosphere, and possess a passion for sports and prediction markets.

Key Responsibilities

Paid Acquisition

  • Oversee and manage paid media campaigns across platforms such as Meta, Google, TikTok, Apple Search Ads, and programmatic networks.

  • Optimize budget allocation to maximize user acquisition and improve return on ad spend (ROAS).

  • Collaborate with design and content teams to develop and refine creative strategies.

  • Monitor daily campaign performance and implement data-driven optimizations.

Organic & Lifecycle Growth

  • Identify and enhance organic acquisition channels such as SEO, content marketing, referrals, and partnerships.

  • Work closely with product teams to optimize onboarding processes and boost activation rates.

  • Design and test referral and incentive programs to promote word-of-mouth growth.

  • Conduct full funnel analyses from impressions to engaged users, pinpointing areas for enhancement.

Analytics & Reporting

  • Establish, track, and report on essential acquisition KPIs such as CAC, LTV, ROAS, and registration rates.

  • Create dashboards and reporting frameworks for real-time channel performance visibility.

  • Perform cohort analyses and A/B testing to enhance acquisition efficiency.

  • Collaborate with the data team to ensure accurate attribution and measurement across all channels.

Cross-Functional Collaboration

  • Foster teamwork across various departments to drive growth initiatives.

About Onyx Odds

Onyx Odds is a pioneering platform in the sports prediction arena, dedicated to delivering an engaging and interactive experience for users. Our commitment to innovation and excellence in user engagement sets us apart in a competitive market.

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