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Technical Product Marketing Manager

HackerRankHybrid in Bangalore, India
Hybrid Full-time

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Experience Level

Experience

Qualifications

4 to 7 years of experience in product marketing or a related field. Strong understanding of technical products and the software development lifecycle. Excellent written and verbal communication skills. Ability to create compelling narratives and marketing materials. Experience collaborating with cross-functional teams. Familiarity with AI tools and their application in product marketing.

About the job

At HackerRank, we empower organizations such as NVIDIA, Amazon, and Microsoft to recruit and enhance the skills of the next wave of developers, focusing on abilities over educational background. Our platform is the choice of over 2,500 leading companies worldwide, enabling them to cultivate robust engineering teams poised for future challenges.

In an era where humans and AI collaborate seamlessly, the landscape of technical talent is evolving. We provide innovative solutions for companies to recognize and invest in the essential skills of tomorrow.

Our team at HackerRank is deeply committed to the significance of our work, paying meticulous attention to detail to ensure our customers achieve unparalleled success with our products. We operate with a sense of urgency, holding ourselves to high standards that yield exceptional results.

About the Role

We are in search of a Technical Product Marketing Manager who will take charge of HackerRank's product and technical narrative. You will collaborate closely with Product Managers (PMs) on a daily basis, transforming our developments into clear, compelling stories that resonate with diverse audiences, including developers, students, candidates, engineering leaders, recruiters, talent acquisition operations, and technical buyers. You will be responsible for creating, maintaining, and delivering these narratives.

Your Responsibilities

  • Develop and continuously refine HackerRank's product narrative in the context of hiring and upskilling, linking product releases to broader trends in AI and software development.
  • Produce high-quality content, including product presentations, technical blogs, whitepapers, demo videos, walkthroughs, competitive analysis, and customer-facing materials.
  • Lead communications for product releases, working with PMs and marketing teams on messaging and materials for enablement, webinars, emails, webpages, videos, and social media.
  • Maintain and update product artifacts, such as webpages, videos, presentations, and positioning materials.
  • Create enablement materials for the field, position debriefs, and concise product videos, synthesizing insights from field signals, customer interactions, and Kaia recordings to identify narrative gaps.
  • Participate in product jams, roadmap evaluations, and sprint demonstrations, utilizing HackerRank and competitor products regularly.
  • Leverage AI tools to develop workflows that enhance team efficiency.
  • Collaborate with the Content Studio on market-facing video projects and engage in social media and short-form content initiatives to promote products and features.
  • Coordinate efforts across Product, Marketing, Field/GTM, Content Studio, and Support departments.

Your Profile

  • A product marketing professional with 4 to 7 years of experience in product marketing or related fields, demonstrating a strong understanding of the technical landscape and marketing strategies.

About HackerRank

HackerRank is a leading platform that empowers companies like NVIDIA, Amazon, and Microsoft to hire and upskill developers based on their skills, rather than their educational pedigree. Trusted by over 2,500 innovative companies globally, we help build strong engineering teams ready for future challenges while embracing the evolving dynamics between humans and AI in software development.

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