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Strategic Partnerships Lead

MumsnetLondon, England, United Kingdom
On-site Full-time

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Experience Level

Senior

Qualifications

Proven experience in strategic partnership management or business development, ideally within the media or parent-focused sectors. Exceptional interpersonal and communication skills, with a demonstrated ability to build relationships with senior stakeholders. Strong strategic thinking capabilities and a proactive approach to identifying growth opportunities. Experience with CRM systems and managing a sales pipeline effectively. A results-oriented mindset with a track record of driving revenue growth.

About the job

Mumsnet is the UK’s largest online community for parents, reaching 8 million visitors each month. Known for its influence and loyal audience, Mumsnet partners with brands and agencies seeking real insight into family life. The company’s mission centers on its users, aiming for sustainable growth and a supportive workplace culture.

Role overview

The Strategic Partnerships Lead is a senior individual contributor role reporting to the Chief Revenue Officer. This position manages a portfolio of high-value brand partnerships and is responsible for driving significant revenue growth. The focus includes expanding current relationships and establishing new strategic alliances. There are no direct reports; instead, this is the most senior direct sales role within the commercial team.

Building and maintaining strong relationships with Marketing Directors is essential. The role requires commercial ownership and strategic thinking to redefine partnership value. The Strategic Partnerships Lead works closely with the commercial team, using Mumsnet’s insights and sales resources, while shaping a defined portfolio of Gold Partners and major prospects with a high degree of autonomy.

Main responsibilities

Strategic partnership growth

  • Manage a portfolio of 10 or more Gold Partner accounts, each with set revenue targets.
  • Identify underperforming partnerships and develop new strategies to unlock growth, going beyond standard campaign delivery to address commercial challenges.
  • Assess stagnant accounts and recommend commercially sound plans to drive further investment.
  • Create tailored, ongoing partnership proposals that align with each client’s goals, audience, and budget cycles.

New business development

  • Identify, engage, and convert major FMCG, grocery, retail, and parenting brands into new Gold Partner relationships.
  • Design and implement outbound strategies using audience insights, category knowledge, and market intelligence.
  • Build and maintain long-term relationships with senior marketing leaders at key client organizations, adding value throughout the partnership.
  • Oversee the full sales pipeline, including prospecting, qualification, proposal, negotiation, closing, and renewal.
  • Maintain disciplined CRM practices and deliver accurate revenue forecasts.

Location

This position is based in London, England, United Kingdom.

About Mumsnet

Mumsnet is the UK’s leading parenting community, dedicated to providing trusted support and advice to parents. With millions of active users, we are committed to making the lives of parents easier and fostering an engaging online environment.

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