About the job
At Perplexity, we are revolutionizing the way enterprises integrate AI into their operations. We are in search of a talented Solutions Product Marketing Manager who will take charge of our go-to-market strategy for key industries including Finance, Healthcare, Legal, and Consulting. In this pivotal role, you will delve into buying behaviors, use cases, and competitive landscapes, transforming insights into robust campaigns, engaging content, and effective sales tools that consistently drive success across these sectors. This position merges the realms of marketing, sales strategy, and product innovation.
Your Responsibilities:
Develop and manage an integrated vertical go-to-market strategy that encompasses ongoing initiatives, not just isolated campaigns.
Analyze how enterprise buyers in each sector assess, acquire, and implement AI solutions, including identifying personas, decision-making processes, and competitive options.
Create and execute vertical awareness campaigns utilizing various channels such as paid advertising, organic outreach, and proprietary content, including webinars and tailored landing pages.
Equip our enterprise sales teams with comprehensive battle cards, objection handling strategies, tailored messaging, and deal-stage content that accelerates revenue generation.
Establish thought leadership that positions Perplexity as the authoritative voice in AI adoption for each targeted industry.
Track and evaluate vertical performance metrics: sourced pipeline, conversion rates, and engagement, making iterative improvements based on data analysis.

