About the job
Freelance Latin America is seeking an SEO and AI Search Optimization Specialist to help a U. S.-based organization strengthen its online presence. This remote position, based in Colombia, focuses on combining advanced SEO practices with the latest in AI-driven search optimization. The goal: improve visibility and support measurable business growth across both traditional and AI-powered search platforms.
What You Will Do
- Create detailed SEO roadmaps covering service pages, location-specific pages, and content plans.
- Carry out thorough keyword research, clustering, and mapping to match search intent and business needs.
- Analyze competitors to find opportunities for growth and spot gaps in current strategies.
- Use tools like GA4 and Google Search Console to track performance and uncover actionable insights.
- Monitor rankings, traffic, and user behavior, refining SEO tactics as needed.
- Shape content strategy, including blog clusters and building topical authority.
- Write SEO-focused content briefs and improve site architecture and internal linking.
- Optimize content for AI search features such as featured snippets, AI-generated summaries, entity-based SEO, and schema markup.
- Structure content for better extractability and machine readability.
- Align SEO efforts with conversion goals and suggest improvements for conversion rate optimization (CRO).
- Lead local SEO work, including Google Business Profile optimization and citation consistency.
- Identify and prioritize technical SEO issues like crawlability, indexing, and site health.
- Oversee off-page SEO, including link-building and boosting site authority.
- Work closely with teams across the company to ensure strategies are executed consistently and effectively.
- Guide and support execution teams, providing clear leadership and feedback.
