Senior Specialist in Retail Media Insights

About Us: At Huda Beauty, we envision a beauty industry that empowers individuals to define and enjoy beauty on their own terms. Founded by the renowned beauty influencer Huda Kattan in 2013, we have swiftly become one of the globe's most dynamic beauty brands. Our mission transcends profit-making; we are driven by purpose, striving to create products and foster a community that stands out for its uniqueness. While we've evolved significantly since our inception, our commitment to excellence in business and our passion for kindness remain at the heart of Huda Beauty.Role Overview: The Senior Director of Global Paid Media & Growth will spearhead the creation and implementation of Huda Beauty’s global media strategy, enhancing our media ecosystem to achieve significant impacts in brand awareness, customer acquisition, retention, and sustainable profitability. This role combines strategic insight and operational expertise, positioning paid media as a premier, data-centric growth engine.Key Responsibilities:Lead Global Paid Media Strategy & Investment:Develop and oversee a comprehensive global paid media strategy that encompasses all stages of the customer journey: awareness, consideration, conversion, and retention.Formulate a global media investment framework that aligns with our commercial goals, brand image, and audience needs.Create robust allocation and measurement models focused on effectiveness, efficiency, and contribution margins.Merge brand and performance media into a unified, scalable growth engine.Establish a Global Paid Media Operating Model:Launch and direct a Global Paid Media Center of Excellence.Clarify central versus market-led responsibilities to ensure agility and accountability.Develop governance frameworks, operational standards, and playbooks to guarantee consistency and scalability across global markets.Strategically in-house essential capabilities while optimizing partnerships with external agencies to foster growth.Implement Performance Measurement & Financial Discipline:Introduce advanced measurement frameworks such as incrementality testing, marketing mix modeling, and attribution analysis.Standardize global KPIs across markets (CAC, LTV, contribution margin, ROI, blended efficiency).Integrate real-time and quarterly performance assessments into global commercial planning.Utilize AI, automation, and predictive analytics to enhance targeting, forecasting, and creative development.Enhance Market Capability & Global Alignment:Collaborate with market leaders to elevate paid media capabilities and ensure global alignment with strategic initiatives.

Role overview Crypto.com is hiring a Senior Growth Manager for Paid Search in Dubai. This position centers on user acquisition and growth by managing paid search and app marketing channels. Crypto.com operates in several areas, including crypto trading, stocks, sports betting, and prediction markets, with a strong commitment to regulatory compliance, security, and privacy. What you will do Lead and optimize paid search and app marketing campaigns worldwide, focusing on Google Ads and Apple Search Ads (ASA). Quickly build, launch, and adjust paid search campaigns to support the company’s growth goals. Spot and pursue new ways to expand reach and improve performance across multiple accounts. Oversee a broad portfolio of search accounts as company initiatives increase in scale and complexity. What we offer Access to advanced technology and strong technical support. Opportunities to develop products and grow skills. The ability to make a measurable impact in a digital finance company that is expanding. Location This role is based in Dubai, United Arab Emirates.

As the Manager of Retail Media Growth at Delivery Hero, you will spearhead innovative strategies to enhance our retail media operations. This role involves collaborating with cross-functional teams to optimize advertising solutions that drive revenue and improve partnerships. You will leverage data-driven insights to enhance campaign performance and ensure alignment with our growth objectives.

About Us:Burson is a leader in global communications, dedicated to enhancing client value through reputation management. Our specialized teams leverage cutting-edge technologies and innovative creativity to help brands and organizations transform their reputation into a competitive advantage, enabling them to lead in today's dynamic environment. Joining Burson means becoming part of a global network of lifelong learners who thrive on innovation.As a member of WPP (LSE/NYSE: WPP), the creative transformation company, we invite you to learn more about us at bursonglobal.com and follow our journey on LinkedIn and Instagram.Role Overview:We are seeking an experienced, bilingual professional in International Media Relations to join our dedicated team, working closely with the Corporate Communications function of a prominent global organization at the forefront of energy, policy, and international affairs.This pivotal role involves managing high-stakes communications across diverse regional and international markets. You will spearhead strategic media engagement, craft compelling narratives for both Arabic and international media, and act as a trusted advisor to senior stakeholders navigating the complex geopolitical and business landscape. A background in the energy, oil, gas, or related regulated sectors will be a significant advantage.We are looking for a commercially savvy communications leader who excels in intricate environments and understands the subtleties of managing regionally sensitive, globally impactful initiatives.

Who We Are: At Huda Beauty, we envision a beauty industry that empowers individuals to define, create, and celebrate their own unique beauty. Founded in 2013 by the renowned beauty influencer Huda Kattan, we have rapidly evolved into one of the world's most dynamic beauty brands. Our mission transcends profit; we are driven by purpose, which enables us to innovate and build a vibrant community around our products and content. While we have experienced significant growth since our inception, our core values of business excellence and kindness continue to guide us.Position Overview: The Senior Director of Global Procurement will spearhead our procurement strategy across Direct and Indirect categories within Huda Beauty's global operations. In a landscape where we do not operate owned manufacturing facilities, this role is pivotal in sourcing and managing components, including primary and secondary packaging, while fostering strategic alliances with tier-1 and tier-2 contract manufacturers and fillers responsible for product assembly.On the Indirect Procurement front, you will oversee intricate and evolving spend categories related to brand development, global distribution, and digital operations. This encompasses logistics and freight, marketing and creative services, IT and digital solutions, CAPEX-related sourcing, and professional services. Your work will be essential in optimizing cost structures, ensuring supply security, and driving brand excellence, ultimately supporting Huda Beauty's growth and innovation objectives.Direct Procurement:Packaging (primary and secondary)Contract manufacturing/subcontracting (where applicable)Components, formula, and raw materials (where applicable)Fill & Assembly partners (CM tier-1 & tier-2)Tooling and industrial investmentsIndirect Procurement:Logistics and freightMarketing and agency servicesIT, digital, and software servicesCAPEX-related sourcingProfessional and consulting servicesTravel and corporate servicesKey Responsibilities:Strategy & Governance:Define and implement the global procurement strategy in alignment with business objectives.Establish scalable governance frameworks, policies, and decision-making processes.Lead procurement transformation initiatives and maturity roadmaps.Organizational Leadership:Design and cultivate the procurement organization and talent pipeline.Mentor and develop team members.Drive cross-functional collaboration and stakeholder engagement.

Join monks as the Growth Director for the MEA Region, where you will spearhead our expansion initiatives and drive strategic growth across the Middle East and Africa. In this pivotal role, you will leverage your extensive market knowledge and leadership skills to identify opportunities and implement innovative solutions tailored to our clients’ needs.As a key member of our leadership team, you will collaborate closely with cross-functional teams to develop and execute growth strategies, establish strong partnerships, and enhance our brand presence in the region. Your expertise will be crucial in navigating the dynamic landscape of the MEA markets, ensuring sustainable growth and operational excellence.

Who We Are: At Huda Beauty, our vision is to revolutionize the beauty industry by empowering individuals to define, create, and enjoy beauty on their own terms. Founded by the acclaimed beauty entrepreneur Huda Kattan in 2013, Huda Beauty has rapidly become one of the most dynamic beauty brands globally. Driven by a strong sense of purpose rather than profit, we approach our work with innovation and kindness, enabling us to create unparalleled products, engaging content, and a vibrant community. While much has evolved since our inception, our commitment to excellence and compassion remains steadfast.About the Role: We are seeking a visionary Global PR Director to spearhead and enhance Huda Beauty's global public relations strategy. In this pivotal role, you will shape the brand's presence across earned media platforms, cultural narratives, and global storytelling initiatives. Your leadership will be crucial in building brand equity, safeguarding our reputation, and ensuring cultural relevance through exceptional communication strategies.The ideal candidate is an experienced PR strategist with extensive knowledge of global media landscapes, an influential industry network, and a proven track record of crafting impactful narratives that resonate across diverse markets.Key Responsibilities:Strategic LeadershipLead the definition and execution of the global PR strategy to amplify brand visibility, desirability, and authority.Ensure PR narratives align seamlessly with broader brand and communication initiatives across various markets.Develop global frameworks and processes to uphold PR excellence and consistency.Act as a strategic advisor to the Founder, VP of Communications, and senior leadership on brand storytelling and cultural narratives.Public RelationsAdvance and refine the global PR function to set benchmarks in storytelling, influence, and thought leadership.Foster and sustain strong relationships with global editors, key media figures, creators, and cultural influencers.Oversee PR strategies for major product launches, significant brand milestones, founder initiatives, and purpose-driven campaigns.Design global storytelling initiatives that reinforce our brand values of innovation, inclusivity, and ethics.Serve as the spokesperson for Huda Beauty in high-profile communications, including media preparation, interviews, messaging, and press opportunities.Collaborate with internal communications to ensure internal messaging aligns with external brand narratives.Future of PR & InnovationPromote modern PR strategies, including brand journalism, social-first storytelling, and creator-driven earned media, moving beyond traditional event-led experiences.Stay ahead of emerging media ecosystems, new platforms, and evolving cultural storytelling trends.Integrate non-traditional and cross-channel approaches to enhance brand engagement.

Company Overview:Join a dynamic international media and digital content platform that has established a commanding presence in Asia and is rapidly expanding in the Middle East. Our client is dedicated to leveraging large-scale content ecosystems that encompass long-form content, short-form videos, and subscription-based products. By enhancing its data-driven decision-making capabilities, the company aims to foster regional growth and success.This role is pivotal to analyzing content performance, understanding user behavior, and driving commercialization analytics. You will collaborate closely with the content, product, and growth teams to optimize outcomes.Key Responsibilities:- Develop a real-time, quantifiable data framework with unified core metrics and definitions.- Create and manage comprehensive dashboards and regular reports on content performance, conversion funnels, retention rates, and monetization metrics.- Perform deep-dive analyses of significant content, projects, and campaigns, offering evaluations, diagnosing issues, and recommending optimizations.- Build user profiling and segmentation models, including tagging systems, audience clusters, and preference insights to inform content and operational strategies.- Identify critical user journey drop-off points, spearhead cross-functional improvement initiatives, and monitor the results of optimization efforts.Requirements:- Proven experience in data analysis or operations, ideally within content platforms or growth-focused environments.- Strong SQL proficiency and hands-on experience with BI tools such as Looker, Power BI, or Tableau.- Python programming experience is advantageous.- Exceptional analytical thinking with the ability to connect problems, metrics, insights, actions, and reviews.- Excellent communication and stakeholder management skills, facilitating effective collaboration with product, content, and operations teams.- Fluent English is required; familiarity with Middle Eastern users or Arabic language skills is a significant advantage.Why This Role:- Play a high-impact role that directly influences content and user growth strategy.- Engage with regional and global stakeholders in a vibrant international organization.- Opportunity to establish scalable data foundations and analytics frameworks from the ground up.- Competitive compensation with opportunities for long-term career development.

About WPP Media WPP is the creative transformation company, harnessing creativity to foster better futures for our people, planet, clients, and communities. Discover more at wpp.com. About WPP Media WPP Media stands as WPP's global media collective. In an era where media permeates every aspect of life, we unite the best platforms, talent, and partners to unlock limitless growth opportunities. Learn more at wppmedia.com. About Mindshare: A Leading WPP Media Brand Mindshare is dedicated to delivering Good Growth for its clients. As “Growth Architects,” we leverage media with purpose to foster growth that benefits all stakeholders—enhancing connections with consumers, building brand trust, and achieving superior outcomes for businesses. Role Overview The Senior Media Executive will spearhead the creation and execution of innovative digital media strategies aimed at boosting our clients' online presence, driving engagement, and accomplishing marketing objectives. This role is perfect for an individual with a minimum of one year in digital media, eager to embrace greater responsibilities, manage projects, and contribute to strategic initiatives. Formulate and execute comprehensive digital media strategies to meet marketing goals and elevate brand visibility. Conduct market trend analysis and user data interpretation to inform strategies and enable data-driven decision-making. Design, implement, and oversee digital campaigns across various channels, including social media, email marketing, and digital advertising. Manage the complete lifecycle of digital media campaigns from conception to execution, including budget oversight and performance evaluation. Develop and maintain a content calendar that aligns with marketing objectives and audience interests. Collaborate with internal teams and external partners to produce high-quality, engaging content. Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads. Apply SEO best practices to improve organic search rankings and manage SEM campaigns to enhance traffic and conversions. Monitor, analyze, and report on key performance indicators (KPIs) for all digital media initiatives. Provide insights and recommendations based on performance data to optimize campaign effectiveness and ROI.

OKX is looking for a Senior Growth Manager to join its decentralized exchange (DEX) team in Dubai. The main focus of this position is to expand the platform’s user base, improve retention, and support overall growth in the cryptocurrency sector. Key responsibilities Design and implement marketing campaigns that speak directly to DEX users Analyze current market trends to shape growth strategies Collaborate with teams throughout OKX to enhance user experience and refine growth efforts Location This role is based in Dubai, United Arab Emirates.

Join Huda Beauty as a Senior Manager of Social Media Analytics, where you will lead our efforts to leverage social media insights to drive brand engagement and growth. You will be responsible for analyzing performance metrics, developing strategies based on data, and collaborating with marketing teams to enhance our social media presence. Your expertise will guide decision-making processes, ensuring our brand resonates with our audience and aligns with our business objectives.

Develop and implement a comprehensive sales strategy across all projects to drive growth.Establish and track sales targets on a monthly, quarterly, and annual basis, while defining growth KPIs.Achieve sales goals, ensuring ongoing profitability and sustainable growth.Lead, coach, and manage a dynamic sales organization, including sales managers, consultants, and channel partners.Engage with key clients and strategic partners to foster strong business relationships.Collaborate with marketing, product, design, and operations teams for successful project launches, client events, branding, and promotional campaigns.Prepare and present sales forecasts, reports, challenges, and actionable plans to senior management.Ensure compliance with UAE real estate regulations (RERA, DLD) and internal policies.

Role Overview rightangled is hiring a Paid Ads Manager for its Dubai office at IT Plaza, Silicon Oasis. This position focuses on digital marketing, with a strong emphasis on paid advertising campaigns. What You Will Do Develop paid advertising strategies for multiple platforms Implement and manage campaigns to increase brand awareness and drive conversions Monitor and optimize campaign performance for best results Collaborate with the marketing team to align ads with broader brand goals What We Look For Experience managing successful paid advertising campaigns Strong knowledge of digital marketing principles Ability to analyze data and adjust strategies for improvement Comfort working closely with a team to achieve shared objectives Location: IT Plaza, Office 1002, Silicon Oasis, Dubai, United Arab Emirates

The Director of Alliances - Strategic Growth Partners is a dynamic senior leadership position pivotal for driving the commercial success of ZainTECH's key strategic technology partnerships.This role is crucial in evolving partnerships with industry giants such as Dell, Cisco, Fortinet, Nutanix, Red Hat, Oracle, Huawei, and ServiceNow into effective, high-margin growth catalysts. As the Director, you will oversee everything from joint strategy development and pipeline generation to deal closure, revenue generation, and sustainable growth.Your success will hinge on exceptional strategic partner management and dedicated execution, effectively collaborating with Sales, SSPs, Product, Marketing, and Delivery teams to transform partner potential into quantifiable revenue performance.

Role overview The Social Media Executive at mexdigital plays a key part in shaping the company’s online presence from the Dubai office. The focus is on building and managing social media strategies that drive engagement and support business objectives. What you will do Develop and implement social media strategies that align with company goals Work with the marketing team to create and schedule content for various platforms Track and analyze performance metrics to assess the impact of campaigns Stay informed about new trends and updates in the social media space Location This role is based onsite at the mexdigital office in Dubai.

Join Zeal Group as a Senior Marketing Executive, where you'll play a pivotal role in shaping our marketing strategy across AI, Social Media, and Events in the MENA region. You will be responsible for driving brand awareness, enhancing customer engagement, and leading innovative marketing campaigns that resonate with our target audience.Key responsibilities include collaborating with cross-functional teams to develop targeted marketing initiatives, analyzing market trends to identify new opportunities, and managing events that highlight our brand's strengths. You will also oversee our social media presence, ensuring that our messaging is consistent and impactful.

We are seeking an accomplished and strategic Cluster Director of Revenue to lead our revenue management initiatives across our diverse portfolio. This pivotal role involves driving revenue growth through data-driven decision-making, optimizing pricing strategies, and enhancing market share in the competitive landscape of the hospitality industry.The ideal candidate will possess a proven track record in revenue management, exceptional analytical skills, and the ability to collaborate effectively with cross-functional teams. You will be responsible for developing and executing revenue strategies that align with our business objectives and ensure sustainable growth.

AHS Properties, a leading name in the real estate sector, is on the lookout for a talented and meticulous Social Media Manager to join our vibrant team. In this pivotal role, you will oversee all media communications and relationships, developing innovative strategies and executing impactful campaigns. As the Social Media Manager, your efforts will significantly contribute to amplifying our brand's visibility and ensuring a cohesive message across various media platforms.Key Responsibilities Formulate and execute comprehensive social media strategies and event calendars to boost brand visibility and foster engagement. Build and nurture relationships with international media outlets, journalists, and influencers to secure coverage and collaborative opportunities. Produce top-notch press materials and social media content, including press releases, media kits, and promotional pieces. Track media coverage and assess its impact on public perception and brand reputation. Organize and implement promotional events, press conferences, and media outreach campaigns. Work closely with internal teams to ensure media strategies align with overall marketing and branding initiatives. Stay informed about industry trends and changes in media consumption to refine strategies as needed. Compile and present regular reports on media performance and engagement metrics. Manage the annual media budget effectively. Maintain the annual events calendar and provide timely follow-ups. Generate periodic social media reports and analyze platform traffic.

Join our dynamic team at Atia Ltd. as a Facebook Administrator Intern! This is a fantastic opportunity for enthusiastic individuals looking to gain hands-on experience in social media management and digital marketing. You will be responsible for creating engaging content, managing our Facebook page, and analyzing user engagement metrics.