About the job
This position plays a crucial role in ensuring that retail media ad campaigns and performance decisions are driven by data insights, significantly elevating campaign effectiveness, partner value, and scalable revenue growth. Candidates must possess advanced technical skills, strong problem-solving abilities, and insight generation expertise across diverse markets. Responsibilities include developing frameworks, establishing optimization standards, and pinpointing incremental revenue opportunities while ensuring that campaigns present measurable value. Additionally, the role involves managing local team performance and identifying impactful improvement areas for the business.
Key Responsibilities:
Deliver regional insights to local Retail Media Leads and regional partnerships teams to facilitate informed decision-making and enhance performance across advertiser segments.
Identify early risks of under-delivery on revenue goals and proactively suggest optimization strategies to meet targets.
Lead test-and-learn initiatives and work closely with Product and Tech teams to experiment with new solutions.
Generate regional post-campaign analyses and insights for advertisers and internal stakeholders, ensuring knowledge is shared across markets.
Resolve cross-market campaign challenges and escalate issues to appropriate internal stakeholders when required.
Spot monetization gaps, revenue leakage, pacing challenges, and underutilized inventory.
Develop structured diagnostics with prioritized action plans for various markets.
Standardize measurement frameworks across all markets.
Apply predictive modeling and segmentation analysis to forecast performance and identify growth opportunities.
Create and maintain regional dashboards tracking revenue, delivery health, and partner performance.
Draft executive-ready summaries that translate complex data into clear business actions.
Ensure alignment of KPI definitions and reporting standards both regionally and centrally.
Develop execution roadmaps with markets focused on high-impact opportunities.
Encourage prioritization and accountability among multiple stakeholders.

