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Senior SEM Associate

PMGMexico City, Mexico
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Develop and oversee paid search campaigns, creating new strategies and optimizing existing ones to achieve client performance targets. Continuously analyze and enhance campaign performance on a daily, weekly, and monthly basis, utilizing data-driven insights to identify improvement opportunities. Manage search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting. Test and refine campaign strategies, fostering continuous improvement through creative testing and performance analysis. Assist in budget management, monitoring expenditure across accounts and providing recommendations to maximize outcomes. Produce and maintain comprehensive performance reports, extracting data from various sources.

About the job

PMG seeks a Senior SEM Associate in Mexico City to help drive results for paid search campaigns. This role centers on optimizing campaign performance and ensuring alignment with client objectives. The Senior SEM Associate also takes part in strategic projects that support the wider team.

What you will do

  • Work on paid search (SEM) campaigns, focusing on measurable improvements for clients
  • Collaborate with colleagues in media strategy, analytics, and creative to deliver effective solutions
  • Contribute to team-wide strategic initiatives and projects

Team culture

The SEM team values collaboration, open thinking, and respect for individual perspectives. Team members support each other's professional and personal growth while seeking new ways to deliver value for clients.

Who succeeds in this role

  • People who enjoy digital marketing and paid search
  • Problem solvers who like tackling new challenges
  • Those interested in growing their skills within a supportive team

About PMG

PMG is a distinguished global marketing services and technology firm, celebrated for its innovative culture and commitment to excellence. We empower brands to push boundaries and achieve their goals through strategic collaboration and cutting-edge digital solutions.

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